Building Community + Changing Lives

The Business of Boutique Fitness

346: Building Community + Changing Lives

The Business of Boutique Fitness         The Business of Boutique Fitness        
346: Building Community + Changing Lives           346: Building Community + Changing Lives          
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    Amber, Co-Owner + Instructor (left) & Brandi, Co-Owner + Instructor (right)

    For this episode, Client Cure Coach, Niki is taking over as host to interview two amazing boutique fitness studio owners: Amber and Brandi. 

     Amber and Brandi started their journey as a donation-based pop-up studio, now they’re living the entrepreneurial dream as co-founders of Elevate Yoga and Wellness – a one-of-a-kind studio that trades yoga mats for aerial silks. 

    Aerial yoga isn’t the only thing Amber and Brandi are excelling at— in this episode, we dig deep into the way they embedded community culture into their brand, how a membership model was a game changer for them (and why they were terrified to try), what sets them apart from other studios, and their approach towards the sales process with appearing “salesy”.

    If you’ve been toying with the idea of a membership model, looking to build a deeper community culture, or struggling with the idea of a hard sell, carve out some time, because Amber and Brandi’s experiences can help elevate your studio to the next level. 

    In this episode you’ll learn:

    • The story of how Amber and Bradi started their business and have gotten to where they are today
    • How they were able to find their niche – and just go with it!
    • What they do to create community and culture and the challenges they face as an independent studio
    • Why they say that moving to a membership model changed everything for them
    • The way they sell without being “salesy” and the role of their “flight co-ordinator”
    • What they feel they have that is really making them stand out in their marketplace
    • The biggest takeaway from running their business that they wish they had known sooner!

    LINKS:

    https://www.elevateyogaaz.com/

    http://www.theclientcure.net

    http://studiogrow.co/ads2019

    https://www.facebook.com/ElevateYogaAZ/

    https://www.instagram.com/elevateyogaaz/

    With grit & gratitude,

    Lisé

    Meet Ariel Garten: Neuroscientist, Entrepreneur, and Innovator.

    The Business of Boutique Fitness

    345: Meet Ariel Garten: Neuroscientist, Entrepreneur, and Innovator

    The Business of Boutique Fitness         The Business of Boutique Fitness        
    345: Meet Ariel Garten: Neuroscientist, Entrepreneur, and Innovator           345: Meet Ariel Garten: Neuroscientist, Entrepreneur, and Innovator          
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      What do you get when you cross a neuroscientist with an entrepreneur? 

      You get the innovative breakthrough that Ariel calls Muse. 

      Y’all, I’m so doggone excited about this episode. Muse sounds like something straight out of a comic book:

      It’s like Wonder Woman’s diadem but with a neuroscientist’s touch. 

      Yup, it lets you view your brain activity on your phone.

      The possibilities are endless! 

      Join me as we take a journey into the brain of Ariel Garten, neuroscientist and founder of Muse and dive into her journey of building a mindfulness practice that allows you to calmly handle all the emotional highs and lows. 

      We also chat about how studio owners and practitioners can run classes with Muse, and send meditation programs to their clients, and track their progress through Muse Connect. 

      If you’re ready to take your brain to the gym, organize the clutter in your head, stomp out the pesky demotivating voice in your head, AND discover a tool that can help you serve your clients more effectively, then dig out those AirPods, this episode might blow your mind.

      In this episode you’ll learn: 

      • What are the types of brain waves that exist and what Muse is actually tracking
      • What happens when you use the Muse and move into mediation?
      • How Muse can be a mirror into your mind 
      • Using Muse at home {and at the studio} 
      • Why you are not your thoughts
      • What surrounding yourself with your champions will do for your life and business 

      LINKS:

      http://www.theclientcure.net

      http://studiogrow.co/ads2019

      https://choosemuse.com/

      https://www.instagram.com/choosemuse/

      https://twitter.com/ChooseMuse 

      https://www.linkedin.com/in/arielgarten/

      https://www.facebook.com/choosemuse

      With grit & gratitude,

      Lisé

      Meet Jacob Andreae and Learn to Successfully Create Fitness Routines and Habits [PART 2]

      The Business of Boutique Fitness

      344: The Psychology of Behavior Modification Pt. 2

      The Business of Boutique Fitness         The Business of Boutique Fitness        
      344: The Psychology of Behavior Modification Pt. 2           344: The Psychology of Behavior Modification Pt. 2          
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        We’re diving right back into where we left off in the last episode, and straight into the remaining two elements that create a good new routine system. 

        In this episode, we’re going to continue our journey into the world of fitness psychology and chat about the cycle of habit (consisting of trigger, behavior and reward), how to modify behavior to create a healthy routine, and the importance of building momentum to uphold the motivation for health and fitness goals. 

        If you’ve got establishing fundamental routines in your clients on the brain, then pour yourself a fresh cup of coffee and listen hard because you wouldn’t want to miss out on Andreae’s strategies to instill confidence in a client and multiply those visits to your studio.

        In this episode you’ll learn:

        • Jacob introduces the last two systems for learning the psychology of behavior modification
        • The habit cycle and changing the way we perceive things 
        • Why working on your behaviors before stepping foot in the studio is critical to do 
        • Ways to add new behaviors and eliminate the old ones
        • How momentum and motivation work in tandem in the process of behavior modification

        LINKS:

        http://www.theclientcure.net

        http://studiogrow.co/ads2019

        https://jacobandreae.com/

        https://business.facebook.com/jacobandreaefitness/

        With grit & gratitude,

        Lisé

        Meet Jacob Andreae and Learn to Successfully Create Fitness Routines and Habits [PART 1]

        The Business of Boutique Fitness

        343: The Psychology of Behavior Modification Pt. 1

        The Business of Boutique Fitness         The Business of Boutique Fitness        
        343: The Psychology of Behavior Modification Pt. 1           343: The Psychology of Behavior Modification Pt. 1          
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          Have you ever wondered why people find it difficult to stay on track with their health and fitness goals? 

          Wonder no more! Jacob Andreae, fitness, nutrition, and mindset coach, is here to reveal the secrets behind the psychology of behavior modification.

          Sharpen your pencils and grab those notebooks as we deep dive into the difference between a routine and a habit, the main elements involved in habit creation, and how to build a fitness routine (comprising of 4 ‘E’s: environment, ease, efficiency and effectiveness) that will prevent people from dropping out due to low motivation levels. 

          If helping your clients make exercise a habit and keep bringing them back to your studio is on your wishlist, then honey, this episode’s going to feel like Christmas. 

          In this episode you’ll learn:

          • How Jacob initially became interested in the science of behavior
          • NLP training and how Jacob uses it in his business to be able to speak and communicate 
          • That motivation is made of pain and pleasure
          • How to start identifying the difference between a routine and a habit
          • What is really happening on a cellular level
          • A routine is made up of four systems, and what Jacob system introduces first to his clients

          LINKS: 

          http://www.theclientcure.net

          http://studiogrow.co/ads2019

          https://jacobandreae.com/

          https://business.facebook.com/jacobandreaefitness/

          With grit & gratitude,

          Lisé