The
Podcast

Podcast Episode 008: 3 Ways You Need To Use Google Ads For Your Business Today

I had total analysis paralysis when it came to Google Ads.

I kissed goodbye so much money on just trying to get them to work.

About $20,000 in wasted advertising funds. No lie.

I almost cried a little because it still hurts to see that number on paper. I’m pretty sure it’s why we didn’t have any vacations from 2008-2011.

I tried it all–newspaper, radio, tv, and every little magazine some random housewife had built out of her garage. I was desperate to reach my audience and bring them to my door and willing to try anything {try being the key word, because none of these were working}.

And, then one day I sat down and asked my customers how they found me.

“Oh, I googled you.”

The lightbulb went off and I realized my clients were looking for me by googling.

And my journey with Google Ads began.

On Episode 8, I have my good friend, Michael Alaniz, on the podcast to share the top 3 things we can do now to get Google working for our businesses.

Things you’ll learn in this episode

  • How to use Google search engine to bring up a query of related search terms that can be used in creating content to build traffic
  • The difference between a blog and a journal, and how to properly use blog content
  • How to re-market content (and why it is important to make an offer instead of branding)!
  • The way to target people to go to specific pages on your website from the search query
  • You can target people by how much time they spent on your website
  • Writing a good offer will trigger your audience emotionally toward the end result
  • The importance of testing your offers and providing new offers often

Join my Ready Aim Empire tribe to find incredible insights from other entrepreneurs and share your own takeaways!

Don't forget to download your copy of 4 Ways to put Google to Work for Your Business today- made by my secret weapon, Michael Alaniz himself. Get your free workbook here. 

google

With Grit & Gratitude,

Lisé

Recommended Episodes

  • The Big Picture with Lise Kuecker and Jason Moore of Spren

    Y’all, combining our high-touch approach with personalized client data is gold. Cue this fascinating conversation with software engineer, trainer and data nerd Jason Moore.  Episode 666: The Big Picture with Lise Kuecker and Jason Moore of Spren left me with a feast of food for thought regarding what’s possible in our industry.   Spren’s technology equips…

    Listen Now

  • The Big Picture with Lise Kuecker and Beth Gibbs-Bartel of Merrithew

    As Pilates grows by leaps and bounds around the world, I recently sat down with a true doyenne (expert) of the Pilates industry to explore a keen veteran’s perspective.  Episode 665: The Big Picture with Lise Kuecker and Beth Gibbs-Bartel of Merrithew is 100 percent worth a listen – even if you’re not playing in…

    Listen Now

  • The Big Picture with Lise Kuecker and Jennifer Maanavi of Physique 57 and Jack Thomas of The Fit Guide

    It’s not every day that you get to pick the brains of two of the brightest minds in boutique fitness. So join me as we reveal invaluable industry insights for your perspective and your business.   Y’all are in for a treat with Episode 664: The Big Picture with Lise Kuecker and Jennifer Maanavi of Physique…

    Listen Now

  • The Big Picture with Lise Kuecker and Garrett Marshall of Precision Health Platform

    As wellness, fitness and medicine are intertwining, I’m tickled pink about some awesome opportunities for studios that could be game changers. Like the brand new, cutting-edge solution I’m sharing in Episode 663: The Big Picture with Lise Kuecker and Garrett Marshall of Precision Health Platform. Discover more about the exciting, win-win opportunities for your business…

    Listen Now