Podcast Episode 008: 3 Ways You Need To Use Google Ads For Your Business Today

I had total analysis paralysis when it came to Google Ads.

I kissed goodbye so much money on just trying to get them to work.

About $20,000 in wasted advertising funds. No lie.

I almost cried a little because it still hurts to see that number on paper. I’m pretty sure it’s why we didn’t have any vacations from 2008-2011.

I tried it all–newspaper, radio, tv, and every little magazine some random housewife had built out of her garage. I was desperate to reach my audience and bring them to my door and willing to try anything {try being the key word, because none of these were working}.

And, then one day I sat down and asked my customers how they found me.

“Oh, I googled you.”

The lightbulb went off and I realized my clients were looking for me by googling.

And my journey with Google Ads began.

On Episode 8, I have my good friend, Michael Alaniz, on the podcast to share the top 3 things we can do now to get Google working for our businesses.

Things you’ll learn in this episode

  • How to use Google search engine to bring up a query of related search terms that can be used in creating content to build traffic
  • The difference between a blog and a journal, and how to properly use blog content
  • How to re-market content (and why it is important to make an offer instead of branding)!
  • The way to target people to go to specific pages on your website from the search query
  • You can target people by how much time they spent on your website
  • Writing a good offer will trigger your audience emotionally toward the end result
  • The importance of testing your offers and providing new offers often

Join my Ready Aim Empire tribe to find incredible insights from other entrepreneurs and share your own takeaways!

Don't forget to download your copy of 4 Ways to put Google to Work for Your Business today- made by my secret weapon, Michael Alaniz himself. Get your free workbook here. 


With Grit & Gratitude,


Recommended Episodes

  • 3 Teacher Trainings Every Studio Should Consider

    Y’all, a teacher training program can be a little bit of a lot of things. It could be designed to:  But no matter how you structure your teacher training, the bottom line is this: it’s a phenomenal opportunity to impact and enrich lives while bringing home some extra cash.  But to get started (and make […]

    Listen Now

  • Building a Teacher Training Waitlist that Sells With Ease

    Y’all, a teacher training program can be a game-changer for your studio. It can increase your cash flow, enhance your reputation, and you a wonderful group of trained instructors who can join your studio family. But let’s be real – running a teacher training program is hard work. It means extra hours, long weekends and […]

    Listen Now

  • How having a Personal Commitment to something, inevitably helps your business grow. Coach Amanda and Studio Grow client Brady Johnson

    Here’s the thing – commitment isn’t a one-size-fits-all deal.  To you, commitment might mean working 12-hour days and overseeing every micro aspect of your business yourself. To someone else, it might mean building and training a team that runs the day-to-day so they can focus on the bigger picture – like sales, strategy and expansion.  […]

    Listen Now

  • The dirty ‘S' word…How Sales is really just a Conversation!

    Most studio owners have a complicated relationship with sales.  Some people are intimidated by it, others think it’s just plain tacky to focus on making more money in a business that’s supposed to be all about passion and service. But let’s be real – if you don’t make enough money to keep the lights on […]

    Listen Now