I had total analysis paralysis when it came to Google Ads.
I kissed goodbye so much money on just trying to get them to work.
About $20,000 in wasted advertising funds. No lie.
I almost cried a little because it still hurts to see that number on paper. I’m pretty sure it’s why we didn’t have any vacations from 2008-2011.
I tried it all–newspaper, radio, tv, and every little magazine some random housewife had built out of her garage. I was desperate to reach my audience and bring them to my door and willing to try anything {try being the key word, because none of these were working}.
And, then one day I sat down and asked my customers how they found me.
“Oh, I googled you.”
The lightbulb went off and I realized my clients were looking for me by googling.
And my journey with Google Ads began.
On Episode 8, I have my good friend, Michael Alaniz, on the podcast to share the top 3 things we can do now to get Google working for our businesses.
Things you’ll learn in this episode
- How to use Google search engine to bring up a query of related search terms that can be used in creating content to build traffic
- The difference between a blog and a journal, and how to properly use blog content
- How to re-market content (and why it is important to make an offer instead of branding)!
- The way to target people to go to specific pages on your website from the search query
- You can target people by how much time they spent on your website
- Writing a good offer will trigger your audience emotionally toward the end result
- The importance of testing your offers and providing new offers often
Join my Ready Aim Empire tribe to find incredible insights from other entrepreneurs and share your own takeaways!
Don’t forget to download your copy of 4 Ways to put Google to Work for Your Business today- made by my secret weapon, Michael Alaniz himself. Get your free workbook here.
With Grit & Gratitude,
Lisé
