The
Podcast

Podcast Episode 010: 5 Launch Lessons {and 2 major mistakes} from a $294,000 Launch

Since November 2015, we’ve done 4 launches. Two were for my business and 2 were from my one and only launching client.

And all 4 launches brought in around $800,000.

I don’t say that to brag. I say it to show we had some major skin in the game and were playing in the big leagues.

Launches, to me, are like a giant science experiment.

I create a hypothesis about how I think a launch will work.

I strategically plan goals, milestones, contingency plans, etc…

And then, the experiment begins.

A pinch of promotion, a dash of buzz-worthy marketing, and a smashing success of a product and BAM! You have the evidence of a successful launch.

But in between all of the variables, there’s 3 categories of lessons:

  • What worked really well
  • What didn’t work at all
  • What we could be improved on

The majority of lessons fall into that last category with what can be improved.

I’m going to break down the most recent launch I did for my launching client. You won’t want to miss out on the lessons we learned along the way –

Listen in on Episode 10 and you’ll learn

  • The Power of a Challenge
  • {Mistake} A large challenge can have a force of it’s own quickly
  • Copy, Copy, Copy {and split test to kingdom come}:  In this launch I was the chief copywriter, which is something I LOVE to do.  
  • Course Pricing:  Price for results.  Plain and simple.
  • Your Team Matters
  • Your tech matters.  

Join my Ready Aim Empire tribe to find incredible insights from other entrepreneurs and share your own takeaways!

With grit + gratitude,

Lisé

Recommended Episodes

  • The Big Picture with Lise Kuecker and Garrett Marshall of Precision Health Platform

    As wellness, fitness and medicine are intertwining, I’m tickled pink about some awesome opportunities for studios that could be game changers. Like the brand new, cutting-edge solution I’m sharing in Episode 663: The Big Picture with Lise Kuecker and Garrett Marshall of Precision Health Platform. Discover more about the exciting, win-win opportunities for your business…

    Listen Now

  • The Big Picture with Lise Kuecker and Chris Farnsworth of LiveMetta

    One brand I’m so excited to watch is LiveMetta – currently 11 yoga and Pilates studios (along with one spa) in Southern California. They’re truly bringing something different to our space!  Tune in to our new series of conversations with amazing industry leaders: Episode 662: The Big Picture with Lise Kuecker and Chris Farnsworth of…

    Listen Now

  • The Big Picture with Lise Kuecker and Rob Beale of Third Space

    Y’all, I gotta say I’m so excited to be back on the mic! For the next 6 episodes, I’m chatting with fabulous industry experts about insights, trends and the bigger fitness and wellness picture.   Kicking off the series is Episode 661: The Big Picture with Lise Kuecker and Rob Beale of Third Space. He’s the…

    Listen Now

  • Attracting & Retaining Female Clients in Your Studio 

    Y’all may assume that because 77% of boutique fitness studio members are women, marketing to females is a no-brainer. They’re showing up anyway, right?  Wrong. To grow, you must keep tweaking your outreach to this demographic. Learn how with Coach Rachel Prairie in Episode 660: Attracting & Retaining Female Clients in Your Studio.  Win women…

    Listen Now