The
Podcast

Podcast Episode 010: 5 Launch Lessons {and 2 major mistakes} from a $294,000 Launch

Since November 2015, we’ve done 4 launches. Two were for my business and 2 were from my one and only launching client.

And all 4 launches brought in around $800,000.

I don’t say that to brag. I say it to show we had some major skin in the game and were playing in the big leagues.

Launches, to me, are like a giant science experiment.

I create a hypothesis about how I think a launch will work.

I strategically plan goals, milestones, contingency plans, etc…

And then, the experiment begins.

A pinch of promotion, a dash of buzz-worthy marketing, and a smashing success of a product and BAM! You have the evidence of a successful launch.

But in between all of the variables, there’s 3 categories of lessons:

  • What worked really well
  • What didn’t work at all
  • What we could be improved on

The majority of lessons fall into that last category with what can be improved.

I’m going to break down the most recent launch I did for my launching client. You won’t want to miss out on the lessons we learned along the way –

Listen in on Episode 10 and you’ll learn

  • The Power of a Challenge
  • {Mistake} A large challenge can have a force of it’s own quickly
  • Copy, Copy, Copy {and split test to kingdom come}:  In this launch I was the chief copywriter, which is something I LOVE to do.  
  • Course Pricing:  Price for results.  Plain and simple.
  • Your Team Matters
  • Your tech matters.  

Join my Ready Aim Empire tribe to find incredible insights from other entrepreneurs and share your own takeaways!

With grit + gratitude,

Lisé

Recommended Episodes

  • Looking ahead to 2024: Coach Peter with guest Janine Francke – Finding great staff, assets and liabilities around trainers & competition. A perspective from France and Germany.

    Y'all, In every challenge lies an opportunity. And nobody knows that better than Janine Franke. In EPISODE 597, Janine opens up about her journey from globe-trotting expat to pioneering yoga in Strasbourg, France.  Here’s what we’re getting into: Janine's approach?  Viewing every hurdle not just as an obstacle, but as an opportunity to grow and…

    Listen Now

  • Looking ahead to 2024:  The United Kingdom

    Y’all, Just when we thought we'd seen it all…2024 rolls in with its bag of surprises. From the lingering effects of COVID to the brave new world of AI, this year is shaping up to be a rollercoaster of innovation, adaptation, and, yes, a little bit of hustle. In our latest chat – Episode 596…

    Listen Now

  • Looking ahead to 2024:  Strategies for Success in Canada

    Y’all, Big News from the North! And who better to deliver it than the brightest minds in the Canadian fitness industry, Hannah and Emily? In Episode 595, they're not holding back.  They're sharing the full scoop on what's hot, what's new, and what's revolutionizing the fitness landscape in Canada. (Our Canadian friends are in for…

    Listen Now

  • Looking ahead to 2024: Marketing Edition

    Y’all, 2024 is here, and guess what?  It's time to shake things up.  Traditional tactics? They're taking a backseat.  It’s time to embrace the future. In EPISODE 594, we're diving headfirst into the marketing trends that are totally reshaping the fitness world.  Let’s dive in:  Why should you care about all this? Because these aren’t…

    Listen Now