The
Podcast

Podcast Episode 19: How We’ve Turned Corporate Philanthropy Into The Backbone Of Our Business

I already know what you’re thinking, darling.

I don’t have room for any philanthropy in my business – I have to make enough money for my family!

Totally understand, but hear me out for a second –

Taking a stand for a cause you’re absolutely passionate about will actually benefit your business in more ways than you can even imagine.

I believe in this so wholeheartedly. There is an opportunity to leave room for philanthropic endeavors to help your community and the world.
Here are the 3 BIGGEST myths I hear when it comes to corporate philanthropy:

  • Myth #1:  If you price yourself high, you’ll wind up with only the clients who can afford you.
  • Myth #2:  If you’re running a business for profit, the non-profit model has no place.
  • Myth #3:  If you’re making “too much” money, you’ve sold out and aren’t caring for people in your community.

Do you want to learn some of the actual truths about blessing others with your business?

Listen into Episode 019 and you’ll learn:

  • The importance of giving back to your community and how to balance giving and receiving
  • Reasons why you need to put your own “oxygen mask” on first
  • How keeping your price point high actually serves the people in your community who may not necessarily be able to afford your services
  • How to find the middle ground between for profit and not for profit businesses and how to make room for giving inside your community
  • Why it is important to practice self care if you want to help others
  • Learn different ways to give back
  • Tips on how to organize philanthropic events

 

Join my Ready Aim Empire tribe to find incredible insights from other entrepreneurs and share your own takeaways!

With grit + gratitude,

Lisé

Recommended Episodes

  • How to Test New Class Formats Without Losing Money

    Even though boutique studio clients are creatures of habit, stagnant class schedules can breed boredom over time. Done right, adding new formats sparks excitement and attendance.  It’s a smart balance of discipline and evolution. Get guidance on trying new class formats strategically in Episode 715: How to Test New Class Formats Without Losing Money.  Testing

    Listen Now

  • Is Your Brand Outdated? Proven Ways to Stay Relevant in 2026

    In today’s competitive boutique fitness market, “good” simply isn’t enough. If your brand isn’t current and clearly differentiated, you may be invisible—or worse, interchangeable. Explore how to audit and refresh your brand to resonate today with Alina Cooper and Lisa Taylor in Episode 714:  Is Your Brand Outdated? Proven Ways to Stay Relevant in 2026.

    Listen Now

  • What to Do in Your Boutique Studio Business in March

    Y’all, if you take your foot off the gas in March, your studio’s likely to have a long, quiet summer. While you’re still in the busiest quarter of the year, this should be a leverage month.  Focus on intentionality, exploration and creativity now. Join Lisa Taylor and me for your must-do list in Episode 713:

    Listen Now

  • The Pilates Journal Expo with Lise Kuecker and Tracey Mallet

    Building a sustainable brand is about creating something strong enough to outlast trends and survive copycats. It’s doing the hard work, staying passionate and embracing who you are.  Get an inside look at what it really takes to create thriving global platforms, certifications and methods in Episode 712: The Pilates Journal Expo with Lise Kuecker

    Listen Now