Just this year, I sold 4 of my extremely profitable businesses for multiple 7 figures.
Our businesses generally made most of our revenue during certain months of the year.
Thankfully, we had really steady recurring revenue that kept us afloat all year around. Most of that revenue was build during our busiest months – January, February, March, October.
The rest of the year, we would see small amounts of growth or it would totally plateau.
I’m always thinking of ways to better my business – starting with the obvious, which is maxing out my busiest times. How can I be seen when my clients are looking for me?
But by last year, I was thinking we needed to max out our slow times this year.
We started with a challenge – I’d done them before, trying 8 weeks, 3 months
They ranged the time and the reasons behind why I produced a challenge.
Then my secret weapon came out – Myken Daeda who was the head of sales for my companies.
The idea was that we needed to engage our current members to bring in others in our community. This was not only a powerful outreach, but see some significant growth within our business.
We saw an amazing result from this just 6 weeks later. I’m talking $60,000 in additional revenue in one of the historically worst months of the year for us.
Listen in to episode 023 and you’ll learn:
- How to maximize your business in the months of historically lower revenue
- Why challenges are a great way for potential clients to get to know you and
- your business
- Why challenges are a good way to show your value
- How challenges can give you more out of your marketing money
- When is the best time to have a challenge?
- What three significant types of challenges I suggest
- How to determine which type of challenge fits your business best (and why)
- How to set your goals for a challenge
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With grit + gratitude,