The
Podcast

Podcast Episode 26: 6 Ways We’re Using Email to Build Our Companies

I personally wrote off email marketing for the first few years of business.

It just felt like I was sending emails into a black hole. I didn’t actually think people opened them.

When I actually started tracking my email marketing, I was completely floored. I was so wrong!

Why is it actually a big deal to get emails from your clients and potential clients?

There is SO much power of building a list. You are letting people get to know who you are and what your business is all about.

Still need convincing on how to make an email list a priority in your business?

Listen into Episode 026 and you’ll learn

  • What tagging and segmentation strategies are and how they differ
  • Tips on automated email systems and software
  • Why keeping it simply is always best
  • The importance of targeting objections head on
  • Why you need a funnels to take customers to the next step
  • More about deep dive surveys and self-identifying segmentation

Join my Ready Aim Empire tribe to find incredible insights from other entrepreneurs and share your own takeaways!

With grit + gratitude,

Xo Lisé

Recommended Episodes

  • The Anatomy of a High-Performing Studio Team

    Your studio’s brand isn’t your name, logo or aesthetics—it’s your people. That means if your team isn’t performing at its highest level, neither is your business. To fix what’s wrong, Alina Cooper and Matt Hanton break down Patrick Lencioni’s Five Dysfunctions of a Team in Episode 731: The Anatomy of a High-Performing Studio Team. You…

    Listen Now

  • When to Rebrand or Pivot Your Studio

    If your studio starts to feel out of sync with your market, members or your vision, something’s gotta change. Otherwise, you’re leaving revenue, retention and growth on the table. Get a candid, been-there roadmap from Heather Garrick and Caroline Plambeck in Episode 730: When to Rebrand or Pivot Your Studio—and find out if it’s time…

    Listen Now

  • Live from The HFA Show 2026: Lise Kuecker and Ashley Vasquez

    Boutique fitness is going global, but it’s not just a growth play. International expansion is a full-scale operational, cultural and strategic transformation with real opportunities and risks. Get the inside track from someone who’s actually built it at scale in Episode 729: Live from The HFA Show 2026: Lise Kuecker and Ashley Vasquez, VP of…

    Listen Now

  • When to Open a Second Fitness Studio Location

    Just because your first studio is crushing it doesn’t mean it’s time to open a second studio. Successful growth only happens when your foundation is truly ready. Industry veterans Alina Cooper and Lisa Taylor outline exactly what you need to assess before making a move in Episode 728: When to Open a Second Fitness Studio…

    Listen Now