The
Podcast

Podcast Episode 26: 6 Ways We’re Using Email to Build Our Companies

I personally wrote off email marketing for the first few years of business.

It just felt like I was sending emails into a black hole. I didn’t actually think people opened them.

When I actually started tracking my email marketing, I was completely floored. I was so wrong!

Why is it actually a big deal to get emails from your clients and potential clients?

There is SO much power of building a list. You are letting people get to know who you are and what your business is all about.

Still need convincing on how to make an email list a priority in your business?

Listen into Episode 026 and you’ll learn

  • What tagging and segmentation strategies are and how they differ
  • Tips on automated email systems and software
  • Why keeping it simply is always best
  • The importance of targeting objections head on
  • Why you need a funnels to take customers to the next step
  • More about deep dive surveys and self-identifying segmentation

Join my Ready Aim Empire tribe to find incredible insights from other entrepreneurs and share your own takeaways!

With grit + gratitude,

Xo Lisé

Recommended Episodes

  • Emerging Trends & Innovations in Fitness

    For boutique fitness studio owners, sometimes you’re so deep in the weeds with sales, marketing and operations that you miss the big picture of what’s happening in the industry.  So step out for a moment to look at the landscape with Coaches Rachel Prairie and Conor McGarry in Episode 658: Emerging Trends & Innovations in…

    Listen Now

  • Everything You've Been Too Embarrassed to Ask Your Accountant

    I’m pretty sure that most (all?) of us didn’t open a boutique fitness studio to stare at spreadsheets and crunch numbers. Yet that’s part of owning a business. Learn what you really need to know with Coach Lindsey Hammond and guest CPA Kimberly Tara in Episode 657: Everything You've Been Too Embarrassed to Ask Your…

    Listen Now

  • Building Your Mission, Vision & Core Values

    Y’all, be honest. Do you really understand what a mission, vision and core values mean for your studio and why they matter? And why should you care? Consider these essentials for a moment with Coach Matt Hanton and Lisa Taylor, Studio Grow’s Bespoke program director, in Episode 656: Building Your Mission, Vision & Core Values.…

    Listen Now

  • The State of the Yoga Industry

    Sure seems like everyone today is desperately seeking some zen on the mat. The global yoga industry is expected to climb from $180B in 2024 to $215B in 2025. Coach and yoga studio owner Caroline Plambeck lays out the optimistic landscape of opportunities to capitalize on surging interest in Episode 655: The State of the…

    Listen Now