Podcast Episode 29: A Case Study in Raising Your Prices {and Tripling Your Average Client Monthly Value in 4 Weeks}

Before you get the cold sweats from this topic, I really want you to understand something.

Everyone has fears around this topic. Everyone.

It’s hard to raise your prices and think that you won’t lose 50% of your clients.

However, if you communicate your rates on a personalized basis and move forward with it, you will be able to retain a huge percentage of your business.

I have a special guest on this episode of the podcast, Erin Haag of Pilates of Palm Beach, who shares her experience with raising her rates. {P.S. – she retained 98% of her clients}

In Episode 029, you’ll learn:

  • Why potential clients tend to look at your highest price and then compare your other price points to that
  • What is a reasonable time point to roll out price increases
  • What is two-tier pricing?
  • Mass emails create mass hysteria
  • How to plan rolling out price change to your clients
  • The difference between rolling out price changes in an automated manner versus doing it personally to each client
  • Why it is important to be clear and scripted while rolling out new pricing

Join my Ready Aim Empire tribe to find incredible insights from other entrepreneurs and share your own takeaways!

With grit + gratitude,


Recommended Episodes

  • Looking ahead to 2024: Coach Peter with guest Janine Francke – Finding great staff, assets and liabilities around trainers & competition. A perspective from France and Germany.

    Y'all, In every challenge lies an opportunity. And nobody knows that better than Janine Franke. In EPISODE 597, Janine opens up about her journey from globe-trotting expat to pioneering yoga in Strasbourg, France.  Here’s what we’re getting into: Janine's approach?  Viewing every hurdle not just as an obstacle, but as an opportunity to grow and…

    Listen Now

  • Looking ahead to 2024:  The United Kingdom

    Y’all, Just when we thought we'd seen it all…2024 rolls in with its bag of surprises. From the lingering effects of COVID to the brave new world of AI, this year is shaping up to be a rollercoaster of innovation, adaptation, and, yes, a little bit of hustle. In our latest chat – Episode 596…

    Listen Now

  • Looking ahead to 2024:  Strategies for Success in Canada

    Y’all, Big News from the North! And who better to deliver it than the brightest minds in the Canadian fitness industry, Hannah and Emily? In Episode 595, they're not holding back.  They're sharing the full scoop on what's hot, what's new, and what's revolutionizing the fitness landscape in Canada. (Our Canadian friends are in for…

    Listen Now

  • Looking ahead to 2024: Marketing Edition

    Y’all, 2024 is here, and guess what?  It's time to shake things up.  Traditional tactics? They're taking a backseat.  It’s time to embrace the future. In EPISODE 594, we're diving headfirst into the marketing trends that are totally reshaping the fitness world.  Let’s dive in:  Why should you care about all this? Because these aren’t…

    Listen Now