Podcast Episode 29: A Case Study in Raising Your Prices {and Tripling Your Average Client Monthly Value in 4 Weeks}

Before you get the cold sweats from this topic, I really want you to understand something.

Everyone has fears around this topic. Everyone.

It’s hard to raise your prices and think that you won’t lose 50% of your clients.

However, if you communicate your rates on a personalized basis and move forward with it, you will be able to retain a huge percentage of your business.

I have a special guest on this episode of the podcast, Erin Haag of Pilates of Palm Beach, who shares her experience with raising her rates. {P.S. – she retained 98% of her clients}

In Episode 029, you’ll learn:

  • Why potential clients tend to look at your highest price and then compare your other price points to that
  • What is a reasonable time point to roll out price increases
  • What is two-tier pricing?
  • Mass emails create mass hysteria
  • How to plan rolling out price change to your clients
  • The difference between rolling out price changes in an automated manner versus doing it personally to each client
  • Why it is important to be clear and scripted while rolling out new pricing

Join my Ready Aim Empire tribe to find incredible insights from other entrepreneurs and share your own takeaways!

With grit + gratitude,


Recommended Episodes

  • Surviving Strong: The building of my brand with Susan Holden

    There’s more to living than not dying.  That’s what Susan Holden told herself after being diagnosed with invasive cancer in 2004.  The cancer had spread, the prognosis wasn’t good, and overnight, Susan's life became an endless series of doctor’s appointments, chemotherapy and hospital visits, with just one key goal – to keep Susan from dying.  […]

    Listen Now

  • Your CEO Day Makeover

    Being a small business owner can be exhausting.  You have to show up every single day, juggle multiple roles, and put out a never-ending stream of fires – all while your to-do list turns into a bottomless pit of misery. And to top it all off, at the end of each quarter, you’re no closer […]

    Listen Now

  • Assessing the Quality of Your Customer Experience Through KPIs Featuring Coach Michelle

    What’s the #1 factor that sets you apart from your competition and helps you build something that’s 100% unique to your brand? Your Customer Experience. Y’all, customer experience isn’t simply about whether your members have a good time in the classroom. It’s about every single interaction a customer has with your studio – and it […]

    Listen Now

  • Series 1 Crucial KPIs: Overhauling Profits Through KPIs

    As a studio owner, you know you can’t guess your way to success.  You need facts, numbers, and data – quantifiable metrics that measure the health of your business and give you an insight into your growth and progress.  In other words, you need to start tracking your KPIs (Key Performance Indicators). But here’s the […]

    Listen Now