The
Podcast

Podcast Episode 33: Crash & Learn with Deryck Cheney

Crash & Learns are where I interview an entrepreneur about a time that they probably don’t want to talk about – a total business failure.

This week, I’m talking with Deryck Cheney, founder of Deryck Cheney Mortgage Coaching, as well as another guest, Sheira MacKenzie who is his VP of Business Development and Director of Level One Coaching. You’re going to hear their journey of becoming a leader in their industry through coaching.

Listen in on Episode 33 and you’ll learn:

  • What is compare-itis?
  • Why our country is in overwhelm
  • How mindset and mortgages work together
  • Hear Deryck’s crash and learn story
  • What does Sheira mean by “Our Mess Is Our Message?”
  • Why we should be open and vulnerable with our business relationships
  • The difference between failures and mistakes

Join my Ready Aim Empire tribe to find incredible insights from other entrepreneurs and share your own takeaways!

With grit + gratitude,
Xo Lisé

Recommended Episodes

  • The Anatomy of a High-Performing Studio Team

    Your studio's brand isn't your name, logo or aesthetics—it's your people. That means if your team isn't performing at its highest level, neither is your business. To fix what’s wrong, Alina Cooper and Matt Hanton break down Patrick Lencioni's Five Dysfunctions of a Team in Episode 731: The Anatomy of a High-Performing Studio Team. You…

    Listen Now

  • When to Rebrand or Pivot Your Studio

    If your studio starts to feel out of sync with your market, members or your vision, something’s gotta change. Otherwise, you're leaving revenue, retention and growth on the table. Get a candid, been-there roadmap from Heather Garrick and Caroline Plambeck in Episode 730: When to Rebrand or Pivot Your Studio—and find out if it's time…

    Listen Now

  • Live from The HFA Show 2026: Lise Kuecker and Ashley Vasquez

    Boutique fitness is going global, but it’s not just a growth play. International expansion is a full-scale operational, cultural and strategic transformation with real opportunities and risks. Get the inside track from someone who's actually built it at scale in Episode 729: Live from The HFA Show 2026: Lise Kuecker and Ashley Vasquez, VP of…

    Listen Now

  • When to Open a Second Fitness Studio Location

    Just because your first studio is crushing it doesn’t mean it’s time to open a second studio. Successful growth only happens when your foundation is truly ready. Industry veterans Alina Cooper and Lisa Taylor outline exactly what you need to assess before making a move in Episode 728: When to Open a Second Fitness Studio…

    Listen Now