The
Podcast

Podcast Episode 43: Skip The Sleaze and Learn How We Turn Every Client Into Three More

I was so afraid of referrals.

I wanted to avoid asking for them so badly that I would drown my businesses in ad spend and waste money on getting cold leads.

But what if I told you that referrals really are the lifeblood of your business?

I’m going to bust 2 big misconceptions you probably have about referrals (and let’s be honest, I had the same ones until Myken Daeda, my operations director, was able to show me the value).

Misconception #1 – People are going to think you’re just asking them to do one more thing.

This was my biggest hangup. I was usually asking people to put down a hefty amount of money and asking for referrals felt like I was just squeezing them of everything they had.

However, if you come from a different place (what I like to call soulful selling), then they won’t feel that way. Plus, Myken talks about how you introduce the referral opportunity throughout the whole sales conversation.

Misconception #2 – Referrals were equivalent to cold calling.

Again, this was me. It made me really uncomfortable.

However, Myken taught me that referrals are the warmest leads you’re going to get. And here’s why –

It goes back to building that trust with the person first. They are going to refer people in their lives who they love and who are part of their support system. Whatever service or product you’re selling, their support group will most likely need you as well.

Referrals are your cheapest lead because they are free. If your 1 client can turn into 3 or 4 with little additional work, that’s a win right there!

Myken and I discuss her 8 consistent steps to gain referrals from your clients at the point of the sale.

One of my clients in Nebraska was able to create consistent 5 figure months using just referrals. Pretty incredible stuff, guys.

Listen in on Episode 43 and you’ll learn

  • How one client can turn into four with referrals!
  • Why referrals are the warmest lead you can get
  • Why so some people think referrals are taboo
  • How referrals are the life blood of your business
  • There’s a right way to ask for referrals
  • What are the two different types of referral processes?
  • Why having the referral process being a day-to day-metric will help you increase your overall numbers
  • Consistency = success

Join my Ready Aim Empire tribe to find incredible insights from other entrepreneurs and share your own takeaways

With grit + gratitude,

Xo Lisé

Recommended Episodes

  • Looking ahead to 2024: Coach Peter with guest Janine Francke – Finding great staff, assets and liabilities around trainers & competition. A perspective from France and Germany.

    Y'all, In every challenge lies an opportunity. And nobody knows that better than Janine Franke. In EPISODE 597, Janine opens up about her journey from globe-trotting expat to pioneering yoga in Strasbourg, France.  Here’s what we’re getting into: Janine's approach?  Viewing every hurdle not just as an obstacle, but as an opportunity to grow and…

    Listen Now

  • Looking ahead to 2024:  The United Kingdom

    Y’all, Just when we thought we'd seen it all…2024 rolls in with its bag of surprises. From the lingering effects of COVID to the brave new world of AI, this year is shaping up to be a rollercoaster of innovation, adaptation, and, yes, a little bit of hustle. In our latest chat – Episode 596…

    Listen Now

  • Looking ahead to 2024:  Strategies for Success in Canada

    Y’all, Big News from the North! And who better to deliver it than the brightest minds in the Canadian fitness industry, Hannah and Emily? In Episode 595, they're not holding back.  They're sharing the full scoop on what's hot, what's new, and what's revolutionizing the fitness landscape in Canada. (Our Canadian friends are in for…

    Listen Now

  • Looking ahead to 2024: Marketing Edition

    Y’all, 2024 is here, and guess what?  It's time to shake things up.  Traditional tactics? They're taking a backseat.  It’s time to embrace the future. In EPISODE 594, we're diving headfirst into the marketing trends that are totally reshaping the fitness world.  Let’s dive in:  Why should you care about all this? Because these aren’t…

    Listen Now