Podcast Episode 50: 4 Ways To Stop The "It's Too Expensive" Objection From Ever Happening - Studio Grow

Podcast Episode 50: 4 Ways To Stop The “It’s Too Expensive” Objection From Ever Happening

Objections can be flat out scary. And the worst one by far is the “It’s too expensive” line that can truly feel like a punch in the gut. You probably just spent 20, 30, even 50 minutes having a great conversation with someone, seeing them nod at everything you’ve said and then all of the […]

August 9, 2020

READY AIM EMPIRE : Podcast Episode 50: 4 Ways To Stop The “It’s Too Expensive” Objection From Ever Happening

Objections can be flat out scary.

And the worst one by far is the “It’s too expensive” line that can truly feel like a punch in the gut.

You probably just spent 20, 30, even 50 minutes having a great conversation with someone, seeing them nod at everything you’ve said and then all of the sudden, it comes to a halt.

“It’s too expensive.” Those 3 words can really crush your soul.

We’ve all heard those words, but we’ve also said those words too. No shame, me too!

As the years have gone by, I’ve noticed that the number of times we hear those words has gradually gone down.

It started to get me thinking what changes we’d made to make that happen

So there are ways to prevent that from happening in your business when you are targeting the right people for those conversations.

I’m going to let you in on the 4 Ways to Stop The “It’s Too Expensive” Objection From Ever Happening:

  1. Define pricing within your marketing material to a warm audience.
  2. Target your ideal demographics.
  3. Get straight on what your business is and cruise into blue water no competition territory.
  4. Understand two buying mentalities

I get really in-depth with each one of these 4 ways so you can implement them into your sales conversations and pages.

So listen into Episode 050 and you’ll learn

  • Why money is ALWAYS the biggest objection
  • Why I define pricing within my initial marketing material
  • Why price points do not belong on your website
  • How sharing your price points with warm audiences is beneficial to you
  • Here’s what I mean by “mapping your clients”
  • What are traditional buyers and the NEO buyers?
  • There’s a difference between selling to and/or educating your client
  • Why price objections usually mean clients do not see the full value of what you are selling

Join my Ready Aim Empire tribe to find incredible insights from other entrepreneurs and share your own takeaways!

With grit + gratitude,

Xo Lisé

P.S. – My mentor, Todd Herman’s free video series is still going on! You’ll want to get your notebooks out so you can be more productive in 2017.

 

If you liked this episode...

then you'll love these too!
Stephanie Moran and Taking the Leap (Part 1)

Y’all, I always say there are two sides to every fitness entrepreneur – one where they believe they can go into another business and help it grow and another where they want to start their own business from the ground up.  And those two sides are often at war with each other.  Which is why, […]

Jennifer Maanavi and Creating a Digital Empire (Part 3)

In Part 3 of our conversation with Physique 57’s Jennifer Maanavi, we’re discussing all things COVID-19.  Right now, everyone, including your clients, are coming from a place of caution, fear, and uncertainty.  And it’s our job to make them feel safe and comfortable when they walk through our studio’s doors.  In today’s episode, Jennifer and […]

Jennifer Maanavi and Creating a Digital Empire (Part 2)

Last week, the incredible Jennifer Maanavi of Physique 57 spoke to us about the studio’s digital presence, the fitness VOD market, and the mindset switch you need to make when planning to launch a digital service.  But Jennifer is a wealth of information, and we ain’t done yet.  One of the pillars of Physique 57 […]

Jennifer Maanavi and Creating a Digital Empire (Part 1)

Imagine a New York with just one barre studio.  Sounds pretty darn impossible to us.  But to today’s guest Jennifer Maanavi, co-founder and owner of Physique 57, it was a reality she lived in back in 2005.  A dancer since she was little, Jennifer discovered barre (or what was just known as another form of […]

Stay up to date!

Sign up here to get friendly reminders when new episodes are up.

Want to be interviewed on the pod? Head over here to tell us a bit more about yourself + what juicy lessons you have to share.

Hit enter to search or ESC to close