Podcast Episode 69: Crash & Learn with Rob Masri

Crash & Learns are where I interview an entrepreneur about a time that they probably don’t want to talk about – a total business failure.

This week, I’m talking to the Rob Masri, founder of Cardagin and professor at UVA, who is extremely brilliant when it comes to beginning your entrepreneurial journey.

He actually started as a high-tech lawyer – don’t know what that is? Don’t worry, you’ll get the scoop.

Listen into Episode 069 and you’ll learn:

  • Perception is reality – what you tell the market, the market believes!
  • Never be afraid to talk to potential customers and get the data
  • How Rob was able to offer business owners a product to not only solve their problems but create something that helped get more customer data
  • Sales solve EVERYTHING!
  • Make sure your business is a valid business opportunity before spending thousands on protection of that business
  • What are the three things companies need starting out?
  • Why sales and revenue are the only viable metric for a company
  • The difference between entrepreneurs and business owners


Join my Ready Aim Empire tribe to find incredible insights from other entrepreneurs and share your own takeaways!


With grit + gratitude,

Xo Lisé

Recommended Episodes

  • The 7-Figure Teacher Training Framework

    Not all teacher trainings are created equal, y’all. Teacher trainings can be a powerful revenue generator, help you give back to your community, and source great instructors for your studio.  But here’s the kicker, if you’ve got dreams of growing your program to 7-8 figures: there are certain things you’re going to have to consider: […]

    Listen Now

  • 3 Teacher Trainings Every Studio Should Consider

    Y’all, a teacher training program can be a little bit of a lot of things. It could be designed to:  But no matter how you structure your teacher training, the bottom line is this: it’s a phenomenal opportunity to impact and enrich lives while bringing home some extra cash.  But to get started (and make […]

    Listen Now

  • Building a Teacher Training Waitlist that Sells With Ease

    Y’all, a teacher training program can be a game-changer for your studio. It can increase your cash flow, enhance your reputation, and you a wonderful group of trained instructors who can join your studio family. But let’s be real – running a teacher training program is hard work. It means extra hours, long weekends and […]

    Listen Now

  • How having a Personal Commitment to something, inevitably helps your business grow. Coach Amanda and Studio Grow client Brady Johnson

    Here’s the thing – commitment isn’t a one-size-fits-all deal.  To you, commitment might mean working 12-hour days and overseeing every micro aspect of your business yourself. To someone else, it might mean building and training a team that runs the day-to-day so they can focus on the bigger picture – like sales, strategy and expansion.  […]

    Listen Now