The
Podcast

Podcast Episode 89: To Franchise or Not To Franchise?

Should you take the time to cash in on an already built brand or move forward with your own brand?

I was recently on a phone call with a dynamic woman who was concerned about investing in a franchise or move out on her own.

It’s a scary topic – I know that because I’ve actually been part of a franchise and I’ve run my own businesses. I’ve seen both sides of this coin and there are pros and cons to each one.

From her aspect, her fear was, “Am I going to get left behind by a brand that’s going to be so big and so strong that I won’t be able to compete?”

We all want to be the competition killers in our markets.

It led me to say what are the pros and cons – if I were to go back and do it all over again, would I go the franchise route or move out on my own?

What are the questions I need to answer? What nuances must I know regarding franchises?

I share my own experiences as well as some really good to know facts about franchising that I wish someone had told me before I got into it.

So listen into Episode 089 and you’ll learn:

  • The difference between a product-based franchise and a people-based franchise
  • When having a franchise what will make or break your business?
  • More liberal franchises versus turnkey franchises…
  • The specifics on marketing, lead generation and sales processes for franchises
  • The importance of having qualified support staff
  • What are your monthly franchise fees and are they affordable?
  • What is the typical failure rate for a franchise?
  • All about the build-out and what questions you need to ask
  • How does a protected territory radius affect me?

Join my Ready Aim Empire tribe to find incredible insights from other entrepreneurs and share your own takeaways!

With grit + gratitude,

Xo Lisé

Recommended Episodes

  • The Big Picture with Lise Kuecker and Garrett Marshall of Precision Health Platform

    As wellness, fitness and medicine are intertwining, I’m tickled pink about some awesome opportunities for studios that could be game changers. Like the brand new, cutting-edge solution I’m sharing in Episode 663: The Big Picture with Lise Kuecker and Garrett Marshall of Precision Health Platform. Discover more about the exciting, win-win opportunities for your business…

    Listen Now

  • The Big Picture with Lise Kuecker and Chris Farnsworth of LiveMetta

    One brand I’m so excited to watch is LiveMetta – currently 11 yoga and Pilates studios (along with one spa) in Southern California. They’re truly bringing something different to our space!  Tune in to our new series of conversations with amazing industry leaders: Episode 662: The Big Picture with Lise Kuecker and Chris Farnsworth of…

    Listen Now

  • The Big Picture with Lise Kuecker and Rob Beale of Third Space

    Y’all, I gotta say I’m so excited to be back on the mic! For the next 6 episodes, I’m chatting with fabulous industry experts about insights, trends and the bigger fitness and wellness picture.   Kicking off the series is Episode 661: The Big Picture with Lise Kuecker and Rob Beale of Third Space. He’s the…

    Listen Now

  • Attracting & Retaining Female Clients in Your Studio 

    Y’all may assume that because 77% of boutique fitness studio members are women, marketing to females is a no-brainer. They’re showing up anyway, right?  Wrong. To grow, you must keep tweaking your outreach to this demographic. Learn how with Coach Rachel Prairie in Episode 660: Attracting & Retaining Female Clients in Your Studio.  Win women…

    Listen Now