Podcast Episode 89: To Franchise or Not To Franchise?

Should you take the time to cash in on an already built brand or move forward with your own brand?

I was recently on a phone call with a dynamic woman who was concerned about investing in a franchise or move out on her own.

It’s a scary topic – I know that because I’ve actually been part of a franchise and I’ve run my own businesses. I’ve seen both sides of this coin and there are pros and cons to each one.

From her aspect, her fear was, “Am I going to get left behind by a brand that’s going to be so big and so strong that I won’t be able to compete?”

We all want to be the competition killers in our markets.

It led me to say what are the pros and cons – if I were to go back and do it all over again, would I go the franchise route or move out on my own?

What are the questions I need to answer? What nuances must I know regarding franchises?

I share my own experiences as well as some really good to know facts about franchising that I wish someone had told me before I got into it.

So listen into Episode 089 and you’ll learn:

  • The difference between a product-based franchise and a people-based franchise
  • When having a franchise what will make or break your business?
  • More liberal franchises versus turnkey franchises…
  • The specifics on marketing, lead generation and sales processes for franchises
  • The importance of having qualified support staff
  • What are your monthly franchise fees and are they affordable?
  • What is the typical failure rate for a franchise?
  • All about the build-out and what questions you need to ask
  • How does a protected territory radius affect me?

Join my Ready Aim Empire tribe to find incredible insights from other entrepreneurs and share your own takeaways!

With grit + gratitude,

Xo Lisé

Recommended Episodes

  • The State of the Studio, Part 3

    If driving leads and building your team are among your top challenges, you’re in good company among studio owners.  So let’s tackle these pain points with practical solutions in my latest podcast, Episode 618, The State of the Studio, Part 3. Stop guessing and hoping and start taking advantage of our proven recos instead.  Plus,…

    Listen Now

  • The State of the Studio, Part 2

    More industry intel and insights coming your way! We’re back this week with my latest podcast, Episode 617, The State of the Studio, Part 2.  Get the skinny on kicking a 9% rolling 13-month retention rate to the curb, how to accommodate the Class Pass crowd and why you want people like my parents as…

    Listen Now

  • The State of the Studio, Part 1

    Y’all, opportunity is everywhere for boutique fitness studios. It’s such an exciting time! Let’s peek at the bigger picture to recognize what’s available, pursue areas of improvement and embrace what could be your best year yet.  In my latest podcast episode, The State of the Studio, Part 1, you’ll discover: Grab your headphones and listen…

    Listen Now

  • A Balancing Act with Coach Cat and Coach Peter

    Boundaries are back! We addressed the topic of boundaries recently on the podcast. Here we’re taking a deeper dive. Because boundaries are important, y’all.  Get into the weeds in my latest podcast episode, A Balancing Act with Coach Cat and Peter.  In Episode 615, Coach Cat and Coach Peter consider acknowledging and articulating your boundaries…

    Listen Now