The
Podcast

Podcast Episode 95: Stop Being a Slave to Your Hourly Rate

We’re going to go back in time to my 20 year-old self.

I was looking to get into sales, finance or even medical school and one of my professors gave me some advice that’s stuck with me.

She asked me, “What’s the maximum earning potential in each of these career fields?”

I was caught off guard as I had never thought about having maximum potential.

I always thought the sky was the limit because I was gifted with ideas, thoughts and plans!

She continued to then explain that each of those career fields probably has a maximum threshold on what you’re going to be able to earn.

I really sat down and took a hard look at what I really wanted. I didn’t want to be pigeon-holed. I want to be able to set my own limits. And they’re not going to be dictated by an employer or career-field.

I want to reach MY maximum potential not what my career sets for me or what a job dictates.

This mindset is very much why I started my first company a year later.

So my first business was in front end web design for some huge projects like Mass.gov, which was this huge $88 million web portal.

As I was negotiating our rates to be subcontracted for this project, I had to decide what our max hourly rate would be. I realized how grateful I was that I was building a team right away. It wasn’t just for me, it was for my team.

That maximum earning potential that may have been at $100 got multiplied by 4 or 5 times because of my team. It made for a very powerful place.

I got a glimpse at maximum earning potential inside a service-based business didn’t have to be solely dictated by an hourly rate.

It was a total reframe and I really want you to experience it as well.

Listen into Episode 095 and you’ll learn:

  • How and when I knew it was a time to reframe my way of charging for my services
  • Why setting a standard hourly rate is limiting your earning potential
  • Why your average client monthly value is THE single most important number in your business
  • Why customer commitment matters!
  • How I learned to “hire right”
  • What is the attitude of your business?
  • Why I look at the sale process as an education process

LINKS:

Text INTERVIEW QUESTIONS to 44222

www.lisekuecker.com/interviewquestions

Join my Ready Aim Empire tribe to find incredible insights from other entrepreneurs and share your own takeaways!

With grit + gratitude,

Xo Lisé

Recommended Episodes

  • How to Build a Successful Team, Part 3: Setting Your Team Up for Success 

    As studio owners, we may think hiring more staff will automatically lighten our load and get everything running like clockwork. Many of us have discovered it’s not quite that simple. Hiring great team members is just the start. You also need a thorough onboarding process to help each employee thrive. Consider the essential components with…

    Listen Now

  • The Team Meeting Blueprint

    Think about it – meetings typically invoke thoughts of boredom, wasted time and even dread. But they’re critical for communication, information-sharing, collaboration and team-building.  Against these odds, how do you make your meetings productive, valuable, and…dare I say, fun? Coach Caroline Plambeck lays out your critical success factors in Episode 645: The Team Meeting Blueprint.…

    Listen Now

  • A People-First Approach to Business – Part 2

    Let’s face it, y’all, the real complexity of our businesses is our people. Simplification starts with smart management to empower them to thrive and, in turn, fuel your studio’s success.  Learn more in Episode 644: A People-First Approach to Business – Part 2, as Coach Cara Hazelton continues her discussion with Amy Lefko, the author…

    Listen Now

  • The State of the Pilates Industry

    Even if Pilates isn’t your jam, its skyrocketing popularity should grab your attention. The global Pilates industry was $178 billion in 2024. By 2031, it’s projected to reach $392 billion.   Get an overview of the opportunities and issues in this thriving sector with Coach Catherine Hebb and Coach Cara Hazelton in Episode 643: The State…

    Listen Now