The
Podcast

Podcast Episode 112: Crash and Learn with Amy Selbach

Crash & Learns are where I interview an entrepreneur about a time that they probably don’t want to talk about – a total business failure.

I’m talking to Amy Selbach, founder of Taut Body, and splits her time between Nairobi, Kenya and California.

She is going to share with us her expertise in branding fitness studios! Get excited!

Listen to Episode 112 and you’ll learn:

  • How Amy had the ideal training ground for becoming an entrepreneur
  • How she’s been able to success in new markets – without having an existing network
  • Why starting something with live, in-person events is so beneficial at first
  • How your people will do your marketing for you!
  • Why diversification of your business activities is so important to consider
  • What makes you unique and what are your clients really looking for?
  • Your “Moments of Power” can help you develop your brand story

LINKS:

www.amyselbach.com

Join my Ready Aim Empire tribe to find incredible insights from other entrepreneurs and share your own takeaways!

With grit + gratitude,

XO Lisé

Recommended Episodes

  • Looking ahead to 2024: Coach Peter with guest Janine Francke – Finding great staff, assets and liabilities around trainers & competition. A perspective from France and Germany.

    Y'all, In every challenge lies an opportunity. And nobody knows that better than Janine Franke. In EPISODE 597, Janine opens up about her journey from globe-trotting expat to pioneering yoga in Strasbourg, France.  Here’s what we’re getting into: Janine's approach?  Viewing every hurdle not just as an obstacle, but as an opportunity to grow and…

    Listen Now

  • Looking ahead to 2024:  The United Kingdom

    Y’all, Just when we thought we'd seen it all…2024 rolls in with its bag of surprises. From the lingering effects of COVID to the brave new world of AI, this year is shaping up to be a rollercoaster of innovation, adaptation, and, yes, a little bit of hustle. In our latest chat – Episode 596…

    Listen Now

  • Looking ahead to 2024:  Strategies for Success in Canada

    Y’all, Big News from the North! And who better to deliver it than the brightest minds in the Canadian fitness industry, Hannah and Emily? In Episode 595, they're not holding back.  They're sharing the full scoop on what's hot, what's new, and what's revolutionizing the fitness landscape in Canada. (Our Canadian friends are in for…

    Listen Now

  • Looking ahead to 2024: Marketing Edition

    Y’all, 2024 is here, and guess what?  It's time to shake things up.  Traditional tactics? They're taking a backseat.  It’s time to embrace the future. In EPISODE 594, we're diving headfirst into the marketing trends that are totally reshaping the fitness world.  Let’s dive in:  Why should you care about all this? Because these aren’t…

    Listen Now