Podcast Episode 128: Meet Delia Buckmaster, Pilates Anytime Next Instructor Finalist, Booty Barre Master Trainer, and Founder of Exhale Pilates in Whitefish, MT {Population 6,357} As We Chat Personal Brands and Small Town Studios.

On January 19th of this year my dear darlin girlfriend Michelle Laframboise wrote me and said she had someone I had to meet.

Now, if you’ve ever met Michelle, you’d know she’s the craziest Canadian with a heart of gold and an ability to connect people like NONE other. She see’s relationships and moves to make them happen, so when she said this, I begged for an immediate introduction.

And, so it was that Delia Buckmaster came into my life.

While most people know Delia as a finalist for The Pilates Anytime Next Instructor Competition, I’m gonna have to declare her a Renaissance Woman in the field of fitness as her studio includes:

  • Pilates {she is Stott certified, PMA-CPT and Basi trained}
  • Booty Barre {for which she’s a Master Trainer}
  • TRX
  • And, IndoRow {this is what happens when a Pilates Instructor meets a rowing machine}









And, all of this happens in Whitefish, MT, population 6,357.

This momma of 2, has spent 16 years transforming both her own body and thousands of clients and in the process she’s developed a following that goes far beyond the boundaries of her small town.

I happen to love the fact you can build a studio in a community you love, raise a family and still make a name for yourself in the wider world beyond {Check out this month’s Pilates Style for proof of that}.

Join Delia and I as we chat boutique fitness in small towns, using the media to build a personal brand and making the leap from brick and mortar to an online presence like:

  • A mental connection to Pilates was what made Delia fall in love with the practice
  • How Delia grew her business organically – through opportunity
  • The advantages of having a studio within a gym when you’re starting out
  • Why she chose to step forward during the recession (instead of pulling back!) and how this served her
  • The importance of taking time to regroup and rebalance between clients
  • How Delia introduced different paradigms into her business

With grit + gratitude,


Recommended Episodes

  • Looking ahead to 2024: Coach Peter with guest Janine Francke – Finding great staff, assets and liabilities around trainers & competition. A perspective from France and Germany.

    Y'all, In every challenge lies an opportunity. And nobody knows that better than Janine Franke. In EPISODE 597, Janine opens up about her journey from globe-trotting expat to pioneering yoga in Strasbourg, France.  Here’s what we’re getting into: Janine's approach?  Viewing every hurdle not just as an obstacle, but as an opportunity to grow and…

    Listen Now

  • Looking ahead to 2024:  The United Kingdom

    Y’all, Just when we thought we'd seen it all…2024 rolls in with its bag of surprises. From the lingering effects of COVID to the brave new world of AI, this year is shaping up to be a rollercoaster of innovation, adaptation, and, yes, a little bit of hustle. In our latest chat – Episode 596…

    Listen Now

  • Looking ahead to 2024:  Strategies for Success in Canada

    Y’all, Big News from the North! And who better to deliver it than the brightest minds in the Canadian fitness industry, Hannah and Emily? In Episode 595, they're not holding back.  They're sharing the full scoop on what's hot, what's new, and what's revolutionizing the fitness landscape in Canada. (Our Canadian friends are in for…

    Listen Now

  • Looking ahead to 2024: Marketing Edition

    Y’all, 2024 is here, and guess what?  It's time to shake things up.  Traditional tactics? They're taking a backseat.  It’s time to embrace the future. In EPISODE 594, we're diving headfirst into the marketing trends that are totally reshaping the fitness world.  Let’s dive in:  Why should you care about all this? Because these aren’t…

    Listen Now