The
Podcast

Podcast Episode 131: Use These 6 Pillars To Change Your Team Engagement {And Your Studio} Forever

Here’s a few facts:

60% of our clients have 1 or more team members.

30% or so of those clients have 7 or more team team members.

100% of these clients have struggled to have their team truly engaged in their business.

So what’s the problem here?

I call it the Independent Contractor Conundrum, although unfortunately, it’s just as likely to happen with many hourly employees.

It begins with a team member who waltzes in 5 minutes before their client session and waltzes out the moment the session ends, with no concept that their presence is needed for studio basics like:

  • Signing clients in
  • Making sure they’re properly equipped for class
  • Checking in with where each client is emotionally as well as physically so they can bring their client the very best they need today
  • Providing basic sales
  • Addressing the minor frustrations that clients express before they become major problems
  • And, this list goes on and on and on…

The fact is in studios across the country we have a significant problem with teams that assume their sole job is to provide their service {and be paid upwards of 75% to do so}.

We dealt with this problem head-on about four and a half years ago in our own businesses. I was exhausted dealing with employees {yes, employees} who showed and ran, and clients who never got the exact level of service I wanted {which admittedly is really high}.

It’s how these Pillars came to be.

They’ve evolved over the years, but they’re the primary foundation of our team’s scope of work, schedule A’s and entire basis for how we work together.

And, they’ve changed what teams meant in our business, moving our staff from “show and go” to true teams that unite together to do great things in our community, our client’s lives, and our business itself.

Pillar #1: My primary goal is to provide my customers an extraordinary experience {aka make their day}.

Pillar #2: My primary service is not my training, teaching or the service itself.  It’s the inspiration and encouragement I bring my client.

Pillar #3: If I confront a problem, I should actively solve that problem.

Pillar #4: My job begins when I walk through the door and ends when I leave {and it includes far more than my individual service}.

Pillar #5: It’s not enough to provide a service. I must understand and adapt emotionally to the clients placed before me.

Pillar #6: The client is paying for their personal experience, not my life story. I have to leave my experience, life and struggles outside the studio.

With grit + gratitude,
Lisé

Recommended Episodes

  • Navigating Uncertainty with a Positive Mindset

    Y’all, uncertainty is everywhere. Studio owners face unforeseen issues every week or every day (hopefully not every hour!). We feel you. Join Coach Elle Kealy and Coach Catherine Hebb for an empathetic discussion and practical tips in Episode 630, Navigating Uncertainty with a Positive Mindset. Discover how to lighten your mental load and shift your…

    Listen Now

  • What’s My ROI on Meta Ads?

    Ever wonder if your Meta ads are worth it? Any idea which metrics to track and how they add up? Or are you breaking a sweat thinking about this? Demystify how Meta ads work with Coaches Peter, Tara and Trish in Episode 629, What’s My ROI on Meta Ads? Learn the basics to broaden your…

    Listen Now

  • Selling Your Studio

    Whether you want to or not, you’ll have to exit your business at some point. And you deserve to get paid when you sell. Words of wisdom from Mitch McGinley, founder and president of Boutique Fitness Broker, as he gets practical with Coach Peter in Episode 628, Selling Your Studio. Even if a sale isn’t…

    Listen Now

  • How to Deal with Competitors Opening

    Competitor opening nearby?  Cue spiking stress, nagging worries and the heavy weight of dread.   But, my friend, let’s adopt a healthier approach. Competitors are a given, so get a go-to game plan to keep your studio – and your mindset –  thriving. Trust someone who’s been there, as Coach Catherine shares top tips in Episode…

    Listen Now