The
Podcast

Podcast Episode 142: Meet Shannon Simmons, An Accountant and Profit First Professional, Whose Niche Financial Firm is Getting Fitness Businesses On Firm, Profitable Footing

Accounting may not sound sexy {especially when you’re paying taxes}…

But, when you realize what the right numbers can do for your business, it starts to look like the best thing you’ve ever seen.

I’m always asked what kind of accounting systems do you recommend?

And, there’s only one I love so much that I have literally mailed hundreds of copies of the book that describes it.

Hello, Profit First.

If once upon a time your parent’s used the “envelope” method to help you manage your allowance, you’ll have a good idea of what the basics of this system looks like, and when you put it into place, well, get ready.

You’re gonna find out just how nice it is to write your dream check every single month.

Since I’m such a fan, I begged Shannon Simmons, a Profit First certified accountant, who specializes in fitness businesses to sit down with me and layout key tools you can start implementing today…

Even if you hate Quickbooks as much as I do.

In this podcast you’ll learn:

  • What is “Profit First” and how it works
  • How to ensure you are paying yourself!
  • Why some people are operating from a deficit and don’t realize it
  • Some of the biggest marketing mistakes people make
  • Why it is important to allocate funds all year long to certain months where
    you plan on spending more
  • How to utilize your bank account as a metric
  • Why it is important to review your expenses and how that can bump your
    pay as a business owner

With grit + gratitude,

Lisé

Recommended Episodes

  • The 3 Pillars of Brand Positioning

    Think about Nike, Skechers and OOFOS. What comes to mind for each? They’re all shoes, but their brands are recognizably distinct.  That, y’all, is brand positioning. And you need it to differentiate your studio in a crowded market and in the minds of your clients and prospects. Coach Elle breaks the process down in Episode…

    Listen Now

  • Boosting Studio Growth with Momence

    Juggling endless responsibilities, boutique fitness studio owners have taken multitasking to Herculean levels to maximize productivity. Sound familiar?  Want to automate more tasks to win back some time? Tune in to Episode 625, Boosting Studio Growth with Momence, to get the scoop from Coach Caroline and Vojta Drmota, the CEO of Momence, an all-in-one software…

    Listen Now

  • Building Your Brand on a Budget

    Your brand is your essence. Your differentiator. Your image. More than your name, logo or colors, your brand defines your studio and compels an emotional connection. So whether you’re opening a studio or need a refresh, be intentional about crafting your brand.  Coach Elle (who also happens to be a designer!) guides you through the…

    Listen Now

  • Cultivating Your Core Values as a Business

    Ever wonder if core values are actually more than just ambitious words on paper? Does your studio really need them?  You’re in luck, because in Episode 623, Cultivating Your Core Values as a Business, Coach Catherine and Coach Peter consider the role and worth of core values. Some need-to-knows:  Common core values include integrity, collaboration,…

    Listen Now