The
Podcast

Podcast Episode 147: The 10% Rule- Here’s How We’re Giving 10% Back To These Charities {and why it’s an indispensable part of our business model}

Do you ever start to share something so precious to you that tears start to flow midway through because it’s just so important, so powerful that you can’t even disconnect emotionally at any level?

That’s what corporate philanthropy, the opportunity to use my profits to financially empower change, is to me.

I’ve always seen my businesses as a vehicle for change, a chance to truly transform the greater world around me in a way I could have never done as someone else’s employee.

And, the best part is that it doesn’t take much to get started on that path.

In our businesses, we viewed corporate philanthropy on 3 levels.

1. Giving back to your team: As the owner of a business how you build and nurture those who work alongside you, to build your dream, is one of the most powerful ways to impact direct change.

The key to every example, I give is simple: EMPOWER.

Allow your team to have an active voice in where you give back, offer time for them to step into roles in their community and to support organizations that matter to them.

2. Giving back to your community: What’s the second biggest reason, my clients tell me that they’re not ready to raise their prices?

They don’t want to exclude anyone who’s struggling to afford their services and desperately needs them.

That’s a pretty important reason.

But, what I’ve learned after working with thousands of clients is that, to someone who’s sitting at the poverty line, ANY self-care expense, no matter how inexpensive is a struggle.

So, I’ve chosen to eliminate the finances for those people, and thanks to my high profit margins, we’ve been able to give scholarships that lifted the financial burden completely and offer free programming to every senior over the age of 80.

3. Giving back to the world: My parents instilled one very simple core belief in me growing up:

“You are blessed… therefore, you are called to bless.”

With that in mind, since I was a ten year old with an envelope system allowance, I’ve always aimed to give back 10% of my earnings, my tithe, to those who needed it most.

And, my businesses, well, they’ve just opened the doors up financially to give a little more, whether I’m working with local charities or individuals we see who just need a leg up.

It’s without a doubt what I am most proud of in my business. Cause even when we start small, we can really change the world, one baby step at a time.

On today’s episode you’ll learn:

  • How I treat my business like a non-profit by giving back to my team
  • Steps that you can take to give back now!
  • What we do to allow our employees to give back to their communities
  • Why you have to solidify your business before taking these actions
  • Ways to build your prices to allow your profit margins the room to give back

With grit + gratitude,
Lisé

Recommended Episodes

  • Building a Brand: The ABCs of Boutique Fitness Marketing: P is for promotions! What is your promotion trying to tell you?

    Y'all, Let's cut to the chase. Your promotions need some work…and we’re here to talk about it! In EPISODE 606, Alison Zhang throws down some serious wisdom on making your fitness studio the talk of the town.  It's all about getting your brand stuck in people’s heads (for all the right reasons). Quick sneak peek:…

    Listen Now

  • The ABC's of brand building with host Lise Kuecker

    Are you ready to create a brand that's not just seen but felt? To forge an identity that's unmistakably yours? Tune in to EPISODE 605 and let's embark on this journey together. 🚀 Branding: The Heartbeat of Your Studio In this episode, I dive deep into the essence of branding and why it's so much…

    Listen Now

  • Empowering Your Team: The Key to Unlocking Your Studio's Potential

    Are your team members evolving? It's one thing to assemble a group of talented individuals, but it's another to create an environment that encourages growth, creativity, and a genuine love for what we do. If this sounds like your cup of tea, you're in for a treat!  Recently, we caught up with Coach Amanda. She's…

    Listen Now

  • Science Sells with Cara Hazelton and Peter Pastijn

    Y'all, Turns out, pumping iron and pumping your brain go hand in hand. It’s science… In Episode 603, we’re hanging out with Peter and Cara and they're thinking differently about how we’re working out. Here’s what we’re diving into: This episode is more than just fitness talk. It’s about shaping the future of how we…

    Listen Now