The
Podcast

Meet Alyssa Snow, Founder of MindBodySoul Yoga, Who Has Doubled Her Revenue Through Stepping Back, Systemizing, and Focusing on Self-Care

I’ve always believed that for someone to take the leap to open their first business, they’ve gotta be a little nutty.

You might think you know what you’re getting yourself into before you start, but that’s just the thing…

You’ll never truly know if it’s all going to pan out according to your vision until you kick your fears and “what ifs” to the curb and start.

Until then, it’s all speculation.

In some cases taking that leap takes three years, for others, like Alyssa, it only took 30 days.

Yep, she saw a need, specifically one for a community that offered yoga alongside other healing techniques such as acupuncture, reiki, and massage, and when the opportunity presented itself her “entrepreneur optimism disease” was born!

However, just because a quick start and rather fearless/optimistic leap can be a blessing, that doesn’t mean it’s all going to be smooth sailing…

Remember how I mentioned it’s all speculation ’til you’re in it?

Well, Alyssa quickly realized her pattern of “control the situation, make things happen,” wasn’t going to fly for long…

After expanding her studio for the first time, she landed herself in a spot where her business was eating up money like Pac Man, she wasn’t paying herself, and she taught 14+ classes a week while also trying to juggle mamahood and being a wife.

Before you know it, all joy had left the building, and she was left with the realization that the only thing she could control was her own unfolding…

So, she prioritized her own self-care and managed the manifestation of her own stress, and then she set up systems and got streamlined.

Fast forward from 2016 to 2017 and those steps are what allowed Alyssa not only to double her revenue while dramatically scaling back but also learn how to function and lead her business from a place of pleasure rather than pressure.

And you can have that for yourself, too.

Take a listen as Alyssa and I talk about:

  • Her transition from a successful corporate career in finance to starting a yoga studio
  • The all-too-common issue of scarcity in the yoga industry
  • Relinquishing control and prioritizing self-care for better leadership
  • Building systems to create a proactive business rather than a reactionary one

With grit + gratitude,

Lisé

Recommended Episodes

  • Navigating Uncertainty with a Positive Mindset

    Y’all, uncertainty is everywhere. Studio owners face unforeseen issues every week or every day (hopefully not every hour!). We feel you. Join Coach Elle Kealy and Coach Catherine Hebb for an empathetic discussion and practical tips in Episode 630, Navigating Uncertainty with a Positive Mindset. Discover how to lighten your mental load and shift your…

    Listen Now

  • What’s My ROI on Meta Ads?

    Ever wonder if your Meta ads are worth it? Any idea which metrics to track and how they add up? Or are you breaking a sweat thinking about this? Demystify how Meta ads work with Coaches Peter, Tara and Trish in Episode 629, What’s My ROI on Meta Ads? Learn the basics to broaden your…

    Listen Now

  • Selling Your Studio

    Whether you want to or not, you’ll have to exit your business at some point. And you deserve to get paid when you sell. Words of wisdom from Mitch McGinley, founder and president of Boutique Fitness Broker, as he gets practical with Coach Peter in Episode 628, Selling Your Studio. Even if a sale isn’t…

    Listen Now

  • How to Deal with Competitors Opening

    Competitor opening nearby?  Cue spiking stress, nagging worries and the heavy weight of dread.   But, my friend, let’s adopt a healthier approach. Competitors are a given, so get a go-to game plan to keep your studio – and your mindset –  thriving. Trust someone who’s been there, as Coach Catherine shares top tips in Episode…

    Listen Now