Episode #191

Ready to open your studio on the right foot? Here’s the Pre-Sale Strategies to Open Profitable {While Actually Enjoying the Process}

You’ve signed the dotted line and have your keys in hand… you’re officially a studio owner, darlin’! Whether it’s your first studio or your seventh, opening a new space and establishing a brand new class schedule, community, and clientele can feel, well, overwhelming, and that’s putting it mildly. However, through the years of opening new […]

March 30, 2020

READY AIM EMPIRE 191: Ready to open your studio on the right foot? Here’s the Pre-Sale Strategies to Open Profitable {While Actually Enjoying the Process}

You’ve signed the dotted line and have your keys in hand… you’re officially a studio owner, darlin’!

Whether it’s your first studio or your seventh, opening a new space and establishing a brand new class schedule, community, and clientele can feel, well, overwhelming, and that’s putting it mildly.

However, through the years of opening new studios that varied widely in market, location, and paradigm, I found that there was always one common factor that ensured profitability from the get-go…

Solid pre-sale strategies.

We all dream of being able to simply throw open our studio doors and put a “now open” sign out front, then see the revenue roll in, but I don’t have to tell you that’s a pipe dream.

But being profitable from the start?

That’s not unrealistic in the slightest.

In fact, a substantial number of pre-sales not only sets the stage for long-term sustainability for your studio but also opens the door to opportunities that will benefit your studio on the shorter-term.

For this episode, my operations guru, Myken, and digital marketing extraordinaire, Nikki, are teaming up to bring you a 3-part series on how to open your studio with sales in the books (and save you a ton of sleepless nights in the process).

In this episode you’ll learn:

  • What your top four pre-sale objectives should be so you can stay focused amidst the chaos of prepping your studio to open
  • How to gain practice in selling memberships and begin taking potential clients through your sales funnel
  • The key things you need in place to start pre-selling memberships (it’s fewer logistics than you think!)
  • Legalities you’ll want to check in on and keep in mind to make sure you’re filling your books by the book!

With grit + gratitude,

Lisé

If you liked this episode...

then you'll love these too!
Rael Isacowitz and the Birth of BASI Pilates

Y’all, whenever I speak to other pilates instructors and trainers, I always ask them one question: ‘If you could go back and learn from any pilates training program, which one would it be?’ Nearly all of them choose BASI Pilates.  Rael Isacowitz, the founder of BASI Pilates, has had an incredible impact on the lives […]

COVID-19 9 Things We’ve Learned

When we first received a series of emails in January from our clients in Asia, they all started with ‘there’s this virus…’ Over the next few weeks, studios all across the world were contacting us about COVID-19. Now, at least 50% of our clients have shut down their studios and the other 50% are practicing […]

Dominique Lesperance and the Importance of Teacher Training

Y’all, I’m the biggest advocate for investing in a teacher training program. Making sure all your instructors have the same language and flow is more important than you think. Today’s guest, Dominique Lesperance (owner of Body in Motion Pilates), is the perfect example of a beautiful relationship that comes with having teacher training as a […]

Misconstrued Beliefs: Your value in your business

In our very first episode tackling misconstrued beliefs, we spoke about how to reevaluate your business’s finances.  That included asking yourself the tough questions – ‘am I overpaying my staff? And can those expenses be renegotiated?’ When I gave the same advice to my colleagues, the response I got was universal and worrying: ‘My instructors, […]

Stay up to date!

Sign up here to get friendly reminders when new episodes are up.

Want to be interviewed on the pod? Head over here to tell us a bit more about yourself + what juicy lessons you have to share.

Hit enter to search or ESC to close