Podcast Episode 197: Are your Facebook Ads failing? Here’s How to Ensure Your Facebook Marketing Dollars Have Serious ROI Pt.1

You’ve heard that Facebook ads are today’s best bang for your advertising buck, that Facebook currently has the most powerful advertising platform, not just the digital marketing space, but in the world, and that business owners who are serious about scaling their growth need to leverage Facebook ads.

Yet, despite all those great things you’ve heard… your ads are still flopping.

It’s left you wondering, “Is there really any truth to all these fantastic things Facebook claims to be able to do?”

The simple answer is yes, but it’s also critical to note a significant caveat…

The success of your ads, while enhanced by using the powerful Facebook platform, is primarily based on your ability to create a compelling campaign.

Yes, you can target people who fit the exact description of your ideal client, but without a strong strategy in place, creative elements at the ready to test and tweak, as well as a mindset that will help you with setting realistic expectations, all the targeting tools in the world wouldn’t help.

So, to help you get on the right track with your Facebook ads from the get-go, my marketing director, Nikki, and copywriter, Danielle, are breaking down the step-by-step process in a two-part series so you can stop wasting your ad spend and start seeing qualified leads fill up your inbox!

Things you will learn in this episode:

  • What Facebook ads do, what purpose they serve, and why you should make the effort and investment in running them.
  • Why it’s crucial to test our Facebook ads, build a strategy and align your ads using a funnel framework.
  • Tips for building a Facebook ad strategy and the steps that have worked for us and our clients.
  • How to stay consistent with your content and engage with your audience to put your page in a better position for your ads.

With grit & gratitude,


Recommended Episodes

  • The Heart-Centered Entrepreneur with Heather Plum and Nicole Siegel

    You know that feeling when you walk into a place and it just feels right?  That's no accident.  It's the magic of a business built with heart and soul. And that's exactly what we're chatting about in EPISODE 585. Nicole's been where many of us are – at that crossroads where you choose safe over…

    Listen Now

  • Lindsey & Katie The 62% Conversion Rate:  How we doubled our studios income by transforming our sales process

    Y'all, When a new member walks into your studio… You're not just showing them where the locker rooms are or what the WiFi password is.  You're laying down the red carpet to a long-term relationship. That might just turn them into…your next raving fan. In EPISODE 584, I sat down with Lindsey & Katie, the…

    Listen Now

  • Retention: The Reality and How to Change It

    Y'all, Is your studio's love life a series of bad dates?  You know the drill.  Clients come in, the sparks fly, but just when you think it's love at first sight—poof—they ghost you. If you're tired of the “It's not you, it's me” chats…grab your headphones. In EPISODE 583, I sat down with my rockstar…

    Listen Now

  • Lise Interview Felicia Alexander

    Y'all, Is your fitness studio on the brink of something huge?  The road from startup to empire is bumpy, but… This dream isn't as far-fetched as you might think. In EPISODE 582 I had the pleasure of chatting with Felicia Alexander.  She's the powerhouse behind Box Union and the strategic brain that took Title Boxing…

    Listen Now