Episode #204

Meet Freda Nunn, a Pilates Studio Owner, Who Has Built a Full-Time Income Source As She Prepares For Retirement From The Federal Government

At some point along our childhood journey, most of us heard the story of the tortoise and the hare with the big moral being “slow and steady wins the race.” Just in case you didn’t hear the story growing up, (spoiler alert) the tortoise wins the race because he kept a steady and sustainable pace […]

January 31, 2023

READY AIM EMPIRE 204: Meet Freda Nunn, a Pilates Studio Owner, Who Has Built a Full-Time Income Source As She Prepares For Retirement From The Federal Government

At some point along our childhood journey, most of us heard the story of the tortoise and the hare with the big moral being “slow and steady wins the race.”

Just in case you didn’t hear the story growing up, (spoiler alert) the tortoise wins the race because he kept a steady and sustainable pace allowing him to continually move forward instead of stumble or get off track, wasting time and resources.

While I wouldn’t call my guest on today’s podcast a tortoise by any stretch of the imagination, (because she’s got stamina and a schedule that doesn’t stop), she has definitely embraced the idea of slow and steady growth…

And let me tell you, it is paying off big time.

Screen Shot 2018-03-28 at 4.44.52 PM

I first met Freda through my program The Client Cure, and she was in a little bit of a different position than many of the other students I see come through the program.

She’s had marked growth, from starting her Pilates business in her home only being able to see two clients at a time to moving into a larger studio where she has brought on team members and many more clients.

So, why did she need The Client Cure?

Because Freda wasn’t just focused on her studio…

Technically, her studio was her “side hustle” to her full-time job in the federal government working at the Federal Patent and Trademarks Office.

These days, she’s just a hop, skip, and a jump away from her retirement and now has her passion-filled studio, Esenyl’s Pilates, to not only be the primary object of her professional focus but be a comfortable nest egg to provide her the freedom we all dream about when we think of retirement.

If you’ve grappled with feeling like you’re not growing at the pace you “think” you should, or you’re wondering how you can grow your studio while maintaining a full-time job, Freda’s story isn’t just inspiration, but also makes for a strong blueprint for how to find balance between your profession, passion, and purpose.

In this episode you’ll learn:

  • How Freda stays focused and manages to balance both a full-time job and a full-time studio with simple daily practices and systems
  • The role Freda’s mindset has played over the years as she has followed a slow and steady growth plan for her studio
  • Why having a purpose rooted in other people will be the driving force on your path forward
  • The struggles Freda faced when she needed to increase her prices and how she was able to overcome it victoriously
  • How Freda primarily advertises her studio and what she has found works best for her and her ideal clients

With Grit & Gratitude,

Lisé

If you liked this episode...

then you'll love these too!
2022 was a difficult year for boutique fitness

We were faced with the formidable task of reopening, recovering and bringing our numbers back up to pre-pandemic levels, all while navigating a tsunami of change in the world of sales, digital marketing, and human resources.  But we persevered through it all. And we saw some incredible, powerful, beautiful growth. But as we move into […]

Marketing Planning for January, February, March with Tara Zirker

In the boutique fitness space, we’ve spent the past year hyper-focused on recovering from the pandemic and bringing our businesses back up to pre-Covid levels.  But in the process, many of us have ignored the BIG marketing pivot that iOS 14 brought about with its shift in privacy laws.  The digital marketing landscape has changed […]

Getting Into The Black with Black Friday, Part 2

The Black Friday weekend is a true magic wand moment for boutique fitness studio owners if you play your cards right. It’s the largest shopping weekend of the entire year, y’all. And I know tons of people who have been able to completely transform their businesses because they put extra care into their marketing, took […]

Stay up to date!

Sign up here to get friendly reminders when new episodes are up.

Want to be interviewed on the pod? Head over here to tell us a bit more about yourself + what juicy lessons you have to share.

Hit enter to search or ESC to close