Episode #222

Meet Maura Vella and Learn How She Doubled Her Studio’s Memberships in Just 6 Months

At first blush, it looks like Maura Vella had it easy when she started her first hot yoga studio 12 years ago. Her studio didn’t even have a sign out front a la a speakeasy, yet clients still flooded through her front door. Because her 105F studio was one of the very few places in […]

September 24, 2022

READY AIM EMPIRE 222: Meet Maura Vella and Learn How She Doubled Her Studio’s Memberships in Just 6 Months

Maura Vella HeadshotAt first blush, it looks like Maura Vella had it easy when she started her first hot yoga studio 12 years ago.

Her studio didn’t even have a sign out front a la a speakeasy, yet clients still flooded through her front door. Because her 105F studio was one of the very few places in Chicago to catch a fantastic hot yoga class.

But before you get jealous and think, “it could never be that easy for me,” know this: things changed for Maura in the last 5 years.

Hot yoga studios cropped up on every corner.

Competition became fiercer.

She had to buy a sign for her studio!

Those hurdles didn’t sabotage her business growth.

Instead, she’s used them as fuel to grow. She’s amped up her studio “babies” from 1 to 3 while growing her young family (she has soon-to-be 3 kids under the age of 5). Now, let me tell you, that’s a lot of spinning plates to balance, which makes her the perfect person to share how systems revolutionized her business approach.

In this episode you’ll learn:

  • What mindset shifts needed to happen for Maura when she leaped from 2 to 3 studios
  • How she delivers a personal experience to the 50-100s of new clients flowing through her doors… without burning herself out
  • Why she considers this is her secret weapon in building a strong team
  • How she doubled her memberships in 6 months with a swipe-worthy strategy

With Grit & Gratitude,

Lisé

If you liked this episode...

then you'll love these too!
Boundaries For Bosses With Beth Potter

Say hello to the most power-packed, transformative studio marketing retreat you’ve ever seen! Join us for 2 days of actionable training with studio marketing veterans, quality networking, and customized 1:1 coaching in gorgeous Marina Del Rey.  Ready to stop surviving and start thriving? If there’s one thing I’ve learned after running multiple businesses all these […]

How to Sell Your Studio

Say hello to the most power-packed, transformative studio marketing retreat you’ve ever seen! Join us for 2 days of actionable training with studio marketing veterans, quality networking, and customized 1:1 coaching in gorgeous Marina Del Rey.  Ready to stop surviving and start thriving? Profit in mind, purpose at heart. That’s always been my motto for […]

Profit Now: 3 Metrics That Will Transfer Your Profits

Say hello to the most power-packed, transformative studio marketing retreat you’ve ever seen! Join us for 2 days of actionable training with studio marketing veterans, quality networking, and customized 1:1 coaching in gorgeous Marina Del Rey.  Ready to stop surviving and start thriving? One thing many studio owners forget while they’re working hard for their […]

Profit Now: Time is Money – How one Chicago Studio has systematized their way to a reduced work week and more profitability- Peter Pastijn and Michelle Tenuta

Say hello to the most power-packed, transformative studio marketing retreat you’ve ever seen! Join us for 2 days of actionable training with studio marketing veterans, quality networking, and customized 1:1 coaching in gorgeous Marina Del Rey.  Ready to stop surviving and start thriving? Y’all, being a studio owner means taking on about a hundred roles […]

Stay up to date!

Sign up here to get friendly reminders when new episodes are up.

Want to be interviewed on the pod? Head over here to tell us a bit more about yourself + what juicy lessons you have to share.

Hit enter to search or ESC to close