Meet Maura Vella and Learn How She Doubled Her Studio’s Memberships in Just 6 Months

Maura Vella HeadshotAt first blush, it looks like Maura Vella had it easy when she started her first hot yoga studio 12 years ago.

Her studio didn’t even have a sign out front a la a speakeasy, yet clients still flooded through her front door. Because her 105F studio was one of the very few places in Chicago to catch a fantastic hot yoga class.

But before you get jealous and think, “it could never be that easy for me,” know this: things changed for Maura in the last 5 years.

Hot yoga studios cropped up on every corner.

Competition became fiercer.

She had to buy a sign for her studio!

Those hurdles didn’t sabotage her business growth.

Instead, she’s used them as fuel to grow. She’s amped up her studio “babies” from 1 to 3 while growing her young family (she has soon-to-be 3 kids under the age of 5). Now, let me tell you, that’s a lot of spinning plates to balance, which makes her the perfect person to share how systems revolutionized her business approach.

In this episode you’ll learn:

  • What mindset shifts needed to happen for Maura when she leaped from 2 to 3 studios
  • How she delivers a personal experience to the 50-100s of new clients flowing through her doors… without burning herself out
  • Why she considers this is her secret weapon in building a strong team
  • How she doubled her memberships in 6 months with a swipe-worthy strategy

With Grit & Gratitude,


Recommended Episodes

  • 3 Teacher Trainings Every Studio Should Consider

    Y’all, a teacher training program can be a little bit of a lot of things. It could be designed to:  But no matter how you structure your teacher training, the bottom line is this: it’s a phenomenal opportunity to impact and enrich lives while bringing home some extra cash.  But to get started (and make […]

    Listen Now

  • Building a Teacher Training Waitlist that Sells With Ease

    Y’all, a teacher training program can be a game-changer for your studio. It can increase your cash flow, enhance your reputation, and you a wonderful group of trained instructors who can join your studio family. But let’s be real – running a teacher training program is hard work. It means extra hours, long weekends and […]

    Listen Now

  • How having a Personal Commitment to something, inevitably helps your business grow. Coach Amanda and Studio Grow client Brady Johnson

    Here’s the thing – commitment isn’t a one-size-fits-all deal.  To you, commitment might mean working 12-hour days and overseeing every micro aspect of your business yourself. To someone else, it might mean building and training a team that runs the day-to-day so they can focus on the bigger picture – like sales, strategy and expansion.  […]

    Listen Now

  • The dirty ‘S' word…How Sales is really just a Conversation!

    Most studio owners have a complicated relationship with sales.  Some people are intimidated by it, others think it’s just plain tacky to focus on making more money in a business that’s supposed to be all about passion and service. But let’s be real – if you don’t make enough money to keep the lights on […]

    Listen Now