The
Podcast

Meet Katie White and Learn How She’s Turned Her Massage and Yoga Business Into Her Dream Career

Generating passive income as a massage therapist feels like a pipe dream.

As in: It’d be great to work less and earn more, but I’d also love to ride off gaily into the sunset and we both know that’s not possible, right?

Oh, y’all… not quite. As my guest on this brand-new episode of Ready. Aim. Empire. will tell you.

Katie White HeadshotMeet Katie White, founder of Courtenay Massage Therapy. Just a few months ago, she moved into a new studio and expanded from two to FIVE offices.

She’s cracked the code in creating passive income as a massage therapy and yoga business. {Aka the two businesses that commonly suffer from the misconception of “nice to have” instead of “ongoing, must-haves” to live a fulfilled, healthy life.}

I’m tellin’ you: her story is doggone powerful.

Katie’s sharing her secrets on intentionally building a passive income stream into your business, why sidestepping marketing for your biz is like “winking in the dark,” and how she’s on track for a 6-figure year in an insanely peaceful, free way.

In this episode, you’ll learn:

  • What Somatic Yoga is and why Katie decided to focus on offering it in her business
  • Her own journey, how she built a successful business {with an intention towards generating passive income!} and preventing the common burn-out for massage therapists
  • How Katie’s creating relationships with other businesses in her community in an absolutely brilliant way
  • Her key ways in marketing massage as an ongoing vs one-time treatment
  • The biggest missteps she’s taken in her business and what changes she made that brought her where she is today

With Grit + Gratitude,

Lise

Recommended Episodes

  • How to Build a Successful Team, Part 3: Setting Your Team Up for Success 

    As studio owners, we may think hiring more staff will automatically lighten our load and get everything running like clockwork. Many of us have discovered it’s not quite that simple. Hiring great team members is just the start. You also need a thorough onboarding process to help each employee thrive. Consider the essential components with…

    Listen Now

  • The Team Meeting Blueprint

    Think about it – meetings typically invoke thoughts of boredom, wasted time and even dread. But they’re critical for communication, information-sharing, collaboration and team-building.  Against these odds, how do you make your meetings productive, valuable, and…dare I say, fun? Coach Caroline Plambeck lays out your critical success factors in Episode 645: The Team Meeting Blueprint.…

    Listen Now

  • A People-First Approach to Business – Part 2

    Let’s face it, y’all, the real complexity of our businesses is our people. Simplification starts with smart management to empower them to thrive and, in turn, fuel your studio’s success.  Learn more in Episode 644: A People-First Approach to Business – Part 2, as Coach Cara Hazelton continues her discussion with Amy Lefko, the author…

    Listen Now

  • The State of the Pilates Industry

    Even if Pilates isn’t your jam, its skyrocketing popularity should grab your attention. The global Pilates industry was $178 billion in 2024. By 2031, it’s projected to reach $392 billion.   Get an overview of the opportunities and issues in this thriving sector with Coach Catherine Hebb and Coach Cara Hazelton in Episode 643: The State…

    Listen Now