The
Podcast

Meet Valerie Moselle and Learn How Luma Yoga is Shifting the Landscape in Santa Cruz

Raise your hand if you’ve ever said or thought something along the lines of…

“I detest sales.”

“Selling is icky.”

“I did not start this business to be a salesperson.”

Yes, as you’re reading this, raise your hand, even if it feels silly. Trust me, you’re not silly, and you’re most definitely not alone because I am right there with you.

You might be shocked to learn that I am Horrible (capital H) at sales. That is, traditional sales.

I thrive with growing relationships, creating offerings that I know and genuinely want to benefit the lives of my clients, and helping them choose the best fit for them, even if that means I’m not their best fit.

That’s the kind of sales I’m good at.

Selling from that place feels good, and guess what? It makes selling not feel icky and transforms your business from one that’s merely surviving to thriving.Screen Shot 2018-09-12 at 12.33.13 PM

This is a concept that my guest, Valerie Moselle, owner of Luma Yoga, keenly understands as she’s worked to not only build something that filled a gap in her marketplace and ignited her passion (a yoga studio that caters to people of all ages, especially families), but build it in a way that’s financially sustainable and allows her to be able to provide well for her family and team, and thus, her community.

If you’ve ever felt the yearning to be of greater service while also building a more abundant life, this conversation is one I know you’ll resonate with and might just be the truth you need to hear to finally flip the switch on sales.

In this episode you’ll learn:

  • How Valerie has transformed her business and systems allowing her to take leave for four weeks {and not have it suffer}
  • The unique ways you can make your business work with multiple business partners
  • How she developed their systems and processes and went from “reactive” to “active” mode
  • What charging people correctly, not discounting, and shifting to a membership model allowed her business to do {and what the process looked like}
  • How Valerie has completely transformed her business by changing the conversation with her customers

Connect with Valerie and Luma Yoga on Facebook and Instagram.

With grit and gratitude,

Lise

Recommended Episodes

  • Preparing for the Age of AI – with Lise Kuecker & Rory Flynn

    AI is your most reliable, versatile team member.   It shows up on time. Everyday.  And does what you ask. Immediately.  Plus, it saves you time and money. Y’all, what’s not to love? Let’s take a hot second to explore what’s possible in my latest podcast episode, Preparing for the Age of AI.  In Episode 610,…

    Listen Now

  • The ABCs of Boutique Fitness Marketing: E is for Events

    Hosting studio events is part art, part science. The science is your plan.  Don’t underestimate its power. Hone your skills by tuning into the next segment in our series: Building a brand: The ABCs of Boutique Fitness Marketing: E is for Events. In Episode 609, Coach Laurial shares the recipe for running successful events that…

    Listen Now

  • Expanding into Recovery with Coach Katie and Kyle Piotrowski, Regional Manager at Anytime Fitness

    Imagine a world where you feel better.  A lot better. Or a little better. Because y’all, that’s really what our clients want.  So let’s make it happen. Get your game plan going with Expanding into Recovery with Coach Katie and Kyle Piotrowski, Regional Manager at Anytime Fitness.  In Episode 608, Kyle shares how Anytime added…

    Listen Now

  • The ABCs of Boutique Fitness Marketing: G is for Growth Goals

    Don’t play darts while blindfolded. Especially against a moving target. Looking for luck to hit the bullseye.  Sounds obvious, right?  But, y’all, that’s what you’re doing if you’re running your business without goals. Play to win instead by establishing goals that drive you and your studio. In Episode 607, join coaches Josh and Peter for…

    Listen Now