The
Podcast

Meet the Faces of Studio Grow: Annie Yoder of Upswing Pilates and How She Built a 6 Figure Studio Within 3 Months of Opening

“If only I knew then what I know now.”

It’s a sentiment many of us can nod along in agreement with, even if we feel like we did pretty well early on in our business journey.

So with that said, my mind can only wonder what my guest on today’s episode is going to look back on with hindsight of 20/20 because she is doing pretty darn good for a woman who opened her studio at 25…

As if opening a studio at 25 isn’t impressive enough, she built it into a 6-figure studio not long after.

Needless to say, yes she’s young, but more importantly, she’s vibrant, whip-smart, and has some of the sharpest business acumens I’ve come across, not to mention, she ties all of her progress to purpose.

That’s a lesson that many take too long to learn, sometimes until it’s too late and they’re shutting the doors on their business.  

Over the last year, I’ve witnessed Annie, and her studio grow exponentially, not just in profits, but also in the number of lives she’s changing whether that’s her client’s lives or those of other Pilates instructors who she is providing with employment and training opportunities.

Whether you’re a seasoned studio owner or a young instructor with an entrepreneurial dream, I think everyone can stand to learn a lesson from Annie’s outlook on how she views business.

In this episode you’ll learn:

  • How an initial spark in fitness evolved into Annie dedicating all of herself and her business to changing the lives of her clients
  • Why it’s critical to recognize the power in your failures
  • How Annie found her niche and area of focus, and she chose to go against the group model
  • The marketing strategies that work for her unique business and why she developed a referral program
  • Annie’s top tips and strategies for harnessing the power of your team

LINKS:

Learn more about and visit Upswing Pilates.

Connect with Upswing Pilates on Facebook and Twitter.

Recommended Episodes

  • Building Your Mission, Vision & Core Values

    Y’all, be honest. Do you really understand what a mission, vision and core values mean for your studio and why they matter? And why should you care? Consider these essentials for a moment with Coach Matt Hanton and Lisa Taylor, Studio Grow’s Bespoke program director, in Episode 656: Building Your Mission, Vision & Core Values.…

    Listen Now

  • The State of the Yoga Industry

    Sure seems like everyone today is desperately seeking some zen on the mat. The global yoga industry is expected to climb from $180B in 2024 to $215B in 2025. Coach and yoga studio owner Caroline Plambeck lays out the optimistic landscape of opportunities to capitalize on surging interest in Episode 655: The State of the…

    Listen Now

  • Real Estate, Loans and Investment: Deciding the Best Financing for Your Studio

    Let’s talk money – as in financing your first studio or funding to scale and add locations. By understanding your options, you can quell your anxiety and prepare for the process.  Coaches Caroline Plambeck and Alex Lavelle got you covered in part 3 of our series: Episode 654: Real Estate, Loans and Investment: Deciding the…

    Listen Now

  • From Planning to Build-out: Financing Your Studio the Right Way

    Turning your vision into a reality can be intimidating without some know-how about the process. After securing funding, learn how to hire and work with a contractor in part 2 of this series. In Episode 653: From Planning to Build-out: Financing Your Studio the Right Way, join Coach Caroline Plambeck and Coach Alex Lavelle for…

    Listen Now