Meet Natalie Wheeler, Co-Founder of Vasu Studio, and Hear How She’s Building a Brand That Compels and a Business That Closes

We use the term “branding” a lot in the business world, and sometimes it gets thrown around a little loosely…

For example, do you associate the word “brand” with “logo”?

While, yes, your logo is a piece of your brand, I like to think of it as the very tip of the iceberg because a brand, especially one that is compelling and irresistible, has nothing to do with a logo and everything to do with experience.

Our guest on today’s episode, Natalie Wheeler,
who is the co-founder of
Vasu Studio Yoga and Healing Arts in Hartford, Connecticut, knows this well as she is creating a brand experience that’s truly unique and fires on all sensory cylinders.

In addition to offering yoga, Vasu Studio is also a spa and apothecary (and in case you were wondering, yes, all their spa services do incorporate their bespoke blends from their apothecary… dreamy, I know.)

Even as you listen to Natalie describe her services and the space of her studio, you can see it in your mind’s eye and immediately transport yourself there… if only it were that easy!

However, while bruising a truly remarkable brand experience that compels is no easy feat, if you don’t have the business structure to back up that brand, that’s where you can begin to flounder.

In this episode, Studio Grow coach and consultant, Niki Riga, chats with Natalie about her and her team’s “Summer of Focus” as they navigated their way through The Client Cure and how it has radically changed the inner-workings of her business’ structure and organization.

She’s a testament to the art of creating a brand that compels, and now she’s transforming her processes into ones that close.

In this episode you’ll learn:

  • How Natalie and her twin sister (her business partner) have grown a unique business that intertwines yoga, apothecary, and spa while building a community and an open forum for wellness and connection
  • Why it pays to be fearless and true to you as you revisit your mission over and over and explore new possibilities with your business
  • What Vasu Studios looked like before The Client Cure and how they were able to become more intentional with their processes, follow-up and conversion rates
  • The three most influential changes they made in their business that has drastically bumped up their sales
  • How the Vasu Studios team plans to grow and implement the processes from The Client Cure to other parts of their business moving forward

With grit and gratitude,


Recommended Episodes

  • The State of the Studio, Part 3

    If driving leads and building your team are among your top challenges, you’re in good company among studio owners.  So let’s tackle these pain points with practical solutions in my latest podcast, Episode 618, The State of the Studio, Part 3. Stop guessing and hoping and start taking advantage of our proven recos instead.  Plus,…

    Listen Now

  • The State of the Studio, Part 2

    More industry intel and insights coming your way! We’re back this week with my latest podcast, Episode 617, The State of the Studio, Part 2.  Get the skinny on kicking a 9% rolling 13-month retention rate to the curb, how to accommodate the Class Pass crowd and why you want people like my parents as…

    Listen Now

  • The State of the Studio, Part 1

    Y’all, opportunity is everywhere for boutique fitness studios. It’s such an exciting time! Let’s peek at the bigger picture to recognize what’s available, pursue areas of improvement and embrace what could be your best year yet.  In my latest podcast episode, The State of the Studio, Part 1, you’ll discover: Grab your headphones and listen…

    Listen Now

  • A Balancing Act with Coach Cat and Coach Peter

    Boundaries are back! We addressed the topic of boundaries recently on the podcast. Here we’re taking a deeper dive. Because boundaries are important, y’all.  Get into the weeds in my latest podcast episode, A Balancing Act with Coach Cat and Peter.  In Episode 615, Coach Cat and Coach Peter consider acknowledging and articulating your boundaries…

    Listen Now