Episode #275

Grab My Marketing Toolbox for 2019 {To Steal Back Time and Add Clients}

For a girl who’s always up for a spontaneous adventure and feels like life is always a little more fun with a let’s-see-where-it-goes spirit, I also really love having a plan. And, of course, one of those areas where I love having a solid plan in place is marketing. Now don’t get me wrong, I’m […]

April 25, 2019

READY AIM EMPIRE 275: Grab My Marketing Toolbox for 2019 {To Steal Back Time and Add Clients}

For a girl who’s always up for a spontaneous adventure and feels like life is always a little more fun with a let’s-see-where-it-goes spirit, I also really love having a plan.

And, of course, one of those areas where I love having a solid plan in place is marketing.

Now don’t get me wrong, I’m also of the thinking that you can get a nudge of an idea, whip up the magic, and execute… not everything needs to be so mapped out that there isn’t any margin for fun and creativity.

But the reality is, having a plan is what drives the flow of profits. Particularly, a marketing plan.

As we look back on this year, there has been so much change in our business, but as necessary of a time as it is to reflect, it’s also a crucial time for looking ahead to 2019 so we can put our plans in motion right at the start of the year.

As we head into 2019, we’re going in with a ton of testing under our belt, which has produced a ton of clarity and insight into what has worked best this past year and what will be running with in 2019, as well as what we’re choosing to focus less on.

Listen in as I unpack my 2019 marketing toolbox and give you a sneak peek into where you’ll see Studio Grow in the coming year and how you can take our insights to inform your own 2019 marketing plan that will help you steal back time and add clients.

In this episode you’ll learn:

    • The major marketing shifts and trends we’ve gleaned from our testing and what I believe will be big in 2019
    • Our team’s process for creating fresh content and why batching and preparation has been key for our success
    • Why Instagram Story ads are so effective and the best way to get a quick-and-easy response from potential clients using Facebook
    • Some fascinating results we’re seeing clients get using the Google Display Network
  • How you can locate and use influencers in your local area to market your business

Resources mentioned in this episode:

Studio Grow

Upwork

Lightroom

Plann

Canva

With grit and gratitude,
Lise

If you liked this episode...

then you'll love these too!
Meet Chesley Long: Yogi, Business Owner, and Camp Director!

What do you get when you combine sleepovers, s’mores and yoga? The ultimate grown-up camping experience, that sells out with ONE HUNDRED AND FIFTY people at your very first retreat, of course! If you’re passionate about community building, yoga, and gorgeous destinations, then bust out those AirPods because this episode will get all the gears […]

Movement + Mamas + Lauren Shields = Meraki Mama

As a former ballerina, Lauren had this incredible passion for movement, and as a mother, she’s all about supporting women through the entire process of bringing mini-humans into the world. In this incredibly inspiring episode, join Lauren as she shares how she developed her vision for her studio by combining both of her passions into […]

Meet Niki Riga: Studio Owner, Dancer, and Barre Instructor

How do you get a studio off the ground in an ultra-competitive market? It’s all about that sticky factor. Today, we’re going to unpack what makes your message resonate with students so they keep coming back. Meet Niki Riga, from Flex Fusion Studios. Niki instantly caught my eye with her unconventional approach to studio ownership. […]

Stay up to date!

Sign up here to get friendly reminders when new episodes are up.

Want to be interviewed on the pod? Head over here to tell us a bit more about yourself + what juicy lessons you have to share.

Hit enter to search or ESC to close