Grab My Marketing Toolbox for 2019 {To Steal Back Time and Add Clients} - Studio Grow
Episode #275

Grab My Marketing Toolbox for 2019 {To Steal Back Time and Add Clients}

For a girl who’s always up for a spontaneous adventure and feels like life is always a little more fun with a let’s-see-where-it-goes spirit, I also really love having a plan. And, of course, one of those areas where I love having a solid plan in place is marketing. Now don’t get me wrong, I’m […]

August 9, 2020

READY AIM EMPIRE 275: Grab My Marketing Toolbox for 2019 {To Steal Back Time and Add Clients}

For a girl who’s always up for a spontaneous adventure and feels like life is always a little more fun with a let’s-see-where-it-goes spirit, I also really love having a plan.

And, of course, one of those areas where I love having a solid plan in place is marketing.

Now don’t get me wrong, I’m also of the thinking that you can get a nudge of an idea, whip up the magic, and execute… not everything needs to be so mapped out that there isn’t any margin for fun and creativity.

But the reality is, having a plan is what drives the flow of profits. Particularly, a marketing plan.

As we look back on this year, there has been so much change in our business, but as necessary of a time as it is to reflect, it’s also a crucial time for looking ahead to 2019 so we can put our plans in motion right at the start of the year.

As we head into 2019, we’re going in with a ton of testing under our belt, which has produced a ton of clarity and insight into what has worked best this past year and what will be running with in 2019, as well as what we’re choosing to focus less on.

Listen in as I unpack my 2019 marketing toolbox and give you a sneak peek into where you’ll see Studio Grow in the coming year and how you can take our insights to inform your own 2019 marketing plan that will help you steal back time and add clients.

In this episode you’ll learn:

    • The major marketing shifts and trends we’ve gleaned from our testing and what I believe will be big in 2019
    • Our team’s process for creating fresh content and why batching and preparation has been key for our success
    • Why Instagram Story ads are so effective and the best way to get a quick-and-easy response from potential clients using Facebook
    • Some fascinating results we’re seeing clients get using the Google Display Network
  • How you can locate and use influencers in your local area to market your business

Resources mentioned in this episode:

Studio Grow

Upwork

Lightroom

Plann

Canva

With grit and gratitude,
Lise

If you liked this episode...

then you'll love these too!
Stephanie Moran and Taking the Leap (Part 1)

Y’all, I always say there are two sides to every fitness entrepreneur – one where they believe they can go into another business and help it grow and another where they want to start their own business from the ground up.  And those two sides are often at war with each other.  Which is why, […]

Jennifer Maanavi and Creating a Digital Empire (Part 3)

In Part 3 of our conversation with Physique 57’s Jennifer Maanavi, we’re discussing all things COVID-19.  Right now, everyone, including your clients, are coming from a place of caution, fear, and uncertainty.  And it’s our job to make them feel safe and comfortable when they walk through our studio’s doors.  In today’s episode, Jennifer and […]

Jennifer Maanavi and Creating a Digital Empire (Part 2)

Last week, the incredible Jennifer Maanavi of Physique 57 spoke to us about the studio’s digital presence, the fitness VOD market, and the mindset switch you need to make when planning to launch a digital service.  But Jennifer is a wealth of information, and we ain’t done yet.  One of the pillars of Physique 57 […]

Jennifer Maanavi and Creating a Digital Empire (Part 1)

Imagine a New York with just one barre studio.  Sounds pretty darn impossible to us.  But to today’s guest Jennifer Maanavi, co-founder and owner of Physique 57, it was a reality she lived in back in 2005.  A dancer since she was little, Jennifer discovered barre (or what was just known as another form of […]

Stay up to date!

Sign up here to get friendly reminders when new episodes are up.

Want to be interviewed on the pod? Head over here to tell us a bit more about yourself + what juicy lessons you have to share.

Hit enter to search or ESC to close