Episode #275

Grab My Marketing Toolbox for 2019 {To Steal Back Time and Add Clients}

For a girl who’s always up for a spontaneous adventure and feels like life is always a little more fun with a let’s-see-where-it-goes spirit, I also really love having a plan. And, of course, one of those areas where I love having a solid plan in place is marketing. Now don’t get me wrong, I’m […]

June 25, 2019

READY AIM EMPIRE 275: Grab My Marketing Toolbox for 2019 {To Steal Back Time and Add Clients}

For a girl who’s always up for a spontaneous adventure and feels like life is always a little more fun with a let’s-see-where-it-goes spirit, I also really love having a plan.

And, of course, one of those areas where I love having a solid plan in place is marketing.

Now don’t get me wrong, I’m also of the thinking that you can get a nudge of an idea, whip up the magic, and execute… not everything needs to be so mapped out that there isn’t any margin for fun and creativity.

But the reality is, having a plan is what drives the flow of profits. Particularly, a marketing plan.

As we look back on this year, there has been so much change in our business, but as necessary of a time as it is to reflect, it’s also a crucial time for looking ahead to 2019 so we can put our plans in motion right at the start of the year.

As we head into 2019, we’re going in with a ton of testing under our belt, which has produced a ton of clarity and insight into what has worked best this past year and what will be running with in 2019, as well as what we’re choosing to focus less on.

Listen in as I unpack my 2019 marketing toolbox and give you a sneak peek into where you’ll see Studio Grow in the coming year and how you can take our insights to inform your own 2019 marketing plan that will help you steal back time and add clients.

In this episode you’ll learn:

    • The major marketing shifts and trends we’ve gleaned from our testing and what I believe will be big in 2019
    • Our team’s process for creating fresh content and why batching and preparation has been key for our success
    • Why Instagram Story ads are so effective and the best way to get a quick-and-easy response from potential clients using Facebook
    • Some fascinating results we’re seeing clients get using the Google Display Network
  • How you can locate and use influencers in your local area to market your business

Resources mentioned in this episode:

Studio Grow

Upwork

Lightroom

Plann

Canva

With grit and gratitude,
Lise

If you liked this episode...

then you'll love these too!
Best of Ready, Aim, Empire: When is enough enough?

Why focus on trying to be everything to everyone with so-so results when you could be spectacular in one specialty geared toward a highly specific subset of people who will flock to you because you’re the experts? You don’t need to be everything to be enough. You just need to be exceptional at providing solutions […]

Episode 256: Meet Brooke Bowersock, the Founder of Align Studios and See How She’s Bridging the Gap Between Pilates and Other Movement Modalities

Owning a studio inherently makes you a business owner, yes. But an entrepreneur? Not necessarily… See, an entrepreneur has slightly different tendencies. The way they think of operating their businesses involves more systems, more team members and less of themselves. I know what you’re thinking, “This is my passion, there’s no way I can take […]

Stay up to date!

Sign up here to get friendly reminders when new episodes are up.

Want to be interviewed on the pod? Head over here to tell us a bit more about yourself + what juicy lessons you have to share.

Hit enter to search or ESC to close