The
Podcast

Meet Jenny Houston. From Student to Studio Owner to all around Boss

Meet Jenny Houston, the founder of Poser YOGA studio, and the woman who turned a one-room yoga studio in Port Angeles into a multi-location powerhouse sans pixie dust. Join us as Jenny walks us along her phenomenal journey from yoga teacher to studio owner.

And if one thing’s for sure, Jenny doesn’t hold back. This interview is chock full of epic insight. Listen as we deep dive into the rebranding process, making your mark in a tight-knit community, and the unexpected bumps on the road toward growth.

In this episode, Jenny reveals how she navigated the tricky transition from peer to leader, the unexpected emotional phases of change, and discovering how to scale successfully with a second studio location.

If you’re considering buying an existing studio in your area, or are struggling to carve out your space in a crowded market, this episode is for you. Poser YOGA is thriving in Washington state, where the market is health-conscious and the fitness options are endless.

Kick off your shoes, slip into your comfiest pair of yoga pants and settle in folks, this is one episode you don’t want to miss.

In this episode you’ll learn:

  • How Jenny was approached about taking over an already active yoga studio

  • The pros and cons of buying an existing studio in an unfamiliar market

  • How to grow from one studio to multiple locations

  • The two biggest challenges of evolution and growth in this business

  • What steps you can take to announce future changes in your business (and the money mindset shifts that need to happen)

  • How to hire employees who will open the doors to massive growth
  • How she was able to make slow significant changes to the studio, without it being a shock to current clients
  • Her tips for moving into a leadership role and navigating relationships
  • How Jenny rebranded, and what “Poser” means to her

LINK

https://poserstudios.com/

With grit & gratitude,

Lisé

Recommended Episodes

  • The 7-Figure Teacher Training Framework

    Not all teacher trainings are created equal, y’all. Teacher trainings can be a powerful revenue generator, help you give back to your community, and source great instructors for your studio.  But here’s the kicker, if you’ve got dreams of growing your program to 7-8 figures: there are certain things you’re going to have to consider: […]

    Listen Now

  • 3 Teacher Trainings Every Studio Should Consider

    Y’all, a teacher training program can be a little bit of a lot of things. It could be designed to:  But no matter how you structure your teacher training, the bottom line is this: it’s a phenomenal opportunity to impact and enrich lives while bringing home some extra cash.  But to get started (and make […]

    Listen Now

  • Building a Teacher Training Waitlist that Sells With Ease

    Y’all, a teacher training program can be a game-changer for your studio. It can increase your cash flow, enhance your reputation, and you a wonderful group of trained instructors who can join your studio family. But let’s be real – running a teacher training program is hard work. It means extra hours, long weekends and […]

    Listen Now

  • How having a Personal Commitment to something, inevitably helps your business grow. Coach Amanda and Studio Grow client Brady Johnson

    Here’s the thing – commitment isn’t a one-size-fits-all deal.  To you, commitment might mean working 12-hour days and overseeing every micro aspect of your business yourself. To someone else, it might mean building and training a team that runs the day-to-day so they can focus on the bigger picture – like sales, strategy and expansion.  […]

    Listen Now