The
Podcast

Best of Ready, Aim, Empire: Selling without Sleaze with Valerie Moselle

If the following words have ever left your mouth: 

“I detest sales.”

“Selling is icky.”

“I did not start this business to be a salesperson.”

You don’t need to be a snake oil salesman to be good at closing the deal with your clients. 

As studio owners, we’re teachers first. We thrive on growing relationships, and creating offers benefit the lives of our clients. 

In this best of episode, join Valerie Moselle, owner of Luma Yoga as we chat about selling from a place that feels good. Valerie’s passionate about building her business in a way that’s financially sustainable and allows her to provide for her family, team, and her community. 

If you’ve ever felt the yearning to be of greater service while also building a more abundant life, this conversation is one I know you’ll resonate with and might just be the truth you need to hear to finally flip the switch on sales. 

In this episode you’ll learn:

  • How Valerie has transformed her business and systems allowing her to take leave for four weeks {and not have it suffer}
  • The unique ways you can make your business work with multiple business partners
  • How she developed their systems and processes and went from “reactive” to “active” mode
  • What charging people correctly, not discounting, and shifting to a membership model allowed her business to do {and what the process looked like}
  • How Valerie has completely transformed her business by changing the conversation with her customers 

Connect with Valerie and Luma Yoga on Facebook and Instagram.

With grit & gratitude,

Lisé

Recommended Episodes

  • Difficult Dialogues in Boutique Fitness, Part 2

    A smarter approach than avoiding conversations that feel uncomfortable is confronting them thoughtfully. So stop dodging and start diving in.    But first, have a process in place. Coach Matt Hanton and Coach Rachel Prairie offer tested recos in Episode 651: Difficult Dialogues in Boutique Fitness, Part 2.  Ultimately, strive for productive conversations that strengthen your…

    Listen Now

  • Building a Strong Foundation: Key Strategies for Studio Success

    Y’all, I know that scaling your business seems kinda like a pipedream when you’re eyeballs-deep in teaching classes, whipping up marketing, running payroll and washing towels.  But pause for just a moment to learn how to lay the groundwork with Coach Caroline Plambeck and guest Vince Gabriele, a gym owner, author and business coach, in…

    Listen Now

  • Refreshing Your Sales Strategy in a New Year

    Even past the January New Year’s resolutions crush, you’ve still got an opportunity to capture people who dropped off after an intro package or those who haven’t yet jumped on their goals.  To capitalize on these ripe leads, refine your sales strategy with Coach Caroline Plambeck and Coach Matt Hanton in Episode 649: Refreshing Your…

    Listen Now

  • Connect First, Sell Second: How to Transform Your Sales Mindset

    For many of us in the studio industry, sales feels cringy. Pushy, in-your-face and relentless. Yet survival in this business requires ongoing sales.  Shift your perspective and pick up practical ways to approach the process with Coach Caroline Plambeck in Episode 648: Connect First, Sell Second: How to Transform Your Sales Mindset. Y’all, think of…

    Listen Now