Meet Rachel Humm: Investing in Your Studio

Starting and managing a business is kinda like wearing 50 different hats. The key is to delegate, delegate, delegate. 

So today, we’re chatting with Rachel Humm, Franchisee Owner of The Barre Code in Sunnyvale – California. Rachel shares her experience of being a brand new owner in a franchise, the overwhelming nature of it, and how you can succeed. 

Apart from deep-diving into the challenges Rachel faced, we also get the inside scoop on what strategies she implemented with the help of the Client Cure that had her studio’s conversation rate jumping from 13% to 50% in a matter of months. 

If you’re ready to handle a calendar full of clients and profits that soar through the margins, then y’all, you’re exactly where you need to be right now. 

In this episode, you’ll learn

  • What Rachel has she learned so far in her journey as a new franchisee owner
  • The way she was able to massively increase her conversion rate during the first few weeks of TCC
  • Why implementing a plan to increase her social media activity was exactly what Rachel needed
  • How Rachel started putting more focus on retaining clients 
  • What you can do to save $20,000 in your business this year
  • Rachel’s exciting plans for the future of her business! 


With grit & gratitude,


Recommended Episodes

  • The State of the Studio, Part 3

    If driving leads and building your team are among your top challenges, you’re in good company among studio owners.  So let’s tackle these pain points with practical solutions in my latest podcast, Episode 618, The State of the Studio, Part 3. Stop guessing and hoping and start taking advantage of our proven recos instead.  Plus,…

    Listen Now

  • The State of the Studio, Part 2

    More industry intel and insights coming your way! We’re back this week with my latest podcast, Episode 617, The State of the Studio, Part 2.  Get the skinny on kicking a 9% rolling 13-month retention rate to the curb, how to accommodate the Class Pass crowd and why you want people like my parents as…

    Listen Now

  • The State of the Studio, Part 1

    Y’all, opportunity is everywhere for boutique fitness studios. It’s such an exciting time! Let’s peek at the bigger picture to recognize what’s available, pursue areas of improvement and embrace what could be your best year yet.  In my latest podcast episode, The State of the Studio, Part 1, you’ll discover: Grab your headphones and listen…

    Listen Now

  • A Balancing Act with Coach Cat and Coach Peter

    Boundaries are back! We addressed the topic of boundaries recently on the podcast. Here we’re taking a deeper dive. Because boundaries are important, y’all.  Get into the weeds in my latest podcast episode, A Balancing Act with Coach Cat and Peter.  In Episode 615, Coach Cat and Coach Peter consider acknowledging and articulating your boundaries…

    Listen Now