The
Podcast

Meet Rachel Humm: Investing in Your Studio

Starting and managing a business is kinda like wearing 50 different hats. The key is to delegate, delegate, delegate. 

So today, we’re chatting with Rachel Humm, Franchisee Owner of The Barre Code in Sunnyvale – California. Rachel shares her experience of being a brand new owner in a franchise, the overwhelming nature of it, and how you can succeed. 

Apart from deep-diving into the challenges Rachel faced, we also get the inside scoop on what strategies she implemented with the help of the Client Cure that had her studio’s conversation rate jumping from 13% to 50% in a matter of months. 

If you’re ready to handle a calendar full of clients and profits that soar through the margins, then y’all, you’re exactly where you need to be right now. 

In this episode, you’ll learn

  • What Rachel has she learned so far in her journey as a new franchisee owner
  • The way she was able to massively increase her conversion rate during the first few weeks of TCC
  • Why implementing a plan to increase her social media activity was exactly what Rachel needed
  • How Rachel started putting more focus on retaining clients 
  • What you can do to save $20,000 in your business this year
  • Rachel’s exciting plans for the future of her business! 

LINKS: 

http://www.theclientcure.net

https://thebarrecode.com/studio/sunnyvale/

https://www.facebook.com/BarreCodeSouthBay/

https://www.instagram.com/barrecode_southbay/

With grit & gratitude,

Lisé

Recommended Episodes

  • The Anatomy of a High-Performing Studio Team

    Your studio's brand isn't your name, logo or aesthetics—it's your people. That means if your team isn't performing at its highest level, neither is your business. To fix what’s wrong, Alina Cooper and Matt Hanton break down Patrick Lencioni's Five Dysfunctions of a Team in Episode 731: The Anatomy of a High-Performing Studio Team. You…

    Listen Now

  • When to Rebrand or Pivot Your Studio

    If your studio starts to feel out of sync with your market, members or your vision, something’s gotta change. Otherwise, you're leaving revenue, retention and growth on the table. Get a candid, been-there roadmap from Heather Garrick and Caroline Plambeck in Episode 730: When to Rebrand or Pivot Your Studio—and find out if it's time…

    Listen Now

  • Live from The HFA Show 2026: Lise Kuecker and Ashley Vasquez

    Boutique fitness is going global, but it’s not just a growth play. International expansion is a full-scale operational, cultural and strategic transformation with real opportunities and risks. Get the inside track from someone who's actually built it at scale in Episode 729: Live from The HFA Show 2026: Lise Kuecker and Ashley Vasquez, VP of…

    Listen Now

  • When to Open a Second Fitness Studio Location

    Just because your first studio is crushing it doesn’t mean it’s time to open a second studio. Successful growth only happens when your foundation is truly ready. Industry veterans Alina Cooper and Lisa Taylor outline exactly what you need to assess before making a move in Episode 728: When to Open a Second Fitness Studio…

    Listen Now