Katie Standring: Growing your Studio, Rebranding, and Community Building

Head down under to join Studio Grow Coach and Consultant, Maura Vella, as she interviews Katie Standring, Co-Owner of Soul Tiger Yoga.

Katie started her journey with a corporate job in sales but secretly dreamt of turning her passion for yoga into a full-time profession. She is now living her dream of moving to Australia with her husband to open their own yoga studio.

In this episode, we dig deep into the challenges Katie faced while running her studio biz including the struggle to pay herself (and her husband), her fear of increased competition that would steal her clients, the misconception that they’d to be the cheapest yoga studio in town, and breaking free from bad publicity around Bikram Yoga.

We also chat about how joining the Client Cure helped grow her memberships from 150 to 225 within six months, and increased the monthly revenue by 20%!

Y’all, if you’ve been really feeling the need for a support system that understands your struggle, then this episode will speak directly to your heart.

In this episode you’ll learn:

What initially drew Katie to The Client Cure
Competition was hard for Katie at first, but how she now sees competition in a whole new light
The way she completely changed her self-worth by learning how to properly position her pricing
What Katie dealt with when she needed to rebrand her company
How building relationships the right way improved her customer intake process
Her best tips and advice for studio owners

LINKS:

http://www.theclientcure.net

https://www.soultigeryoga.com.au

https://www.facebook.com/BikramYogaNorthernBeaches/

With grit & gratitude,

Lisé

Recommended Episodes

The 7-Figure Teacher Training Framework

Not all teacher trainings are created equal, y’all. Teacher trainings can be a powerful revenue generator, help you give back to your community, and source great instructors for your studio. But here’s the kicker, if you’ve got dreams of growing your program to 7-8 figures: there are certain things you’re going to have to consider: […]
Listen Now
3 Teacher Trainings Every Studio Should Consider

Y’all, a teacher training program can be a little bit of a lot of things. It could be designed to: But no matter how you structure your teacher training, the bottom line is this: it’s a phenomenal opportunity to impact and enrich lives while bringing home some extra cash. But to get started (and make […]
Listen Now
Building a Teacher Training Waitlist that Sells With Ease

Y’all, a teacher training program can be a game-changer for your studio. It can increase your cash flow, enhance your reputation, and you a wonderful group of trained instructors who can join your studio family. But let’s be real – running a teacher training program is hard work. It means extra hours, long weekends and […]
Listen Now
How having a Personal Commitment to something, inevitably helps your business grow. Coach Amanda and Studio Grow client Brady Johnson

Here’s the thing – commitment isn’t a one-size-fits-all deal. To you, commitment might mean working 12-hour days and overseeing every micro aspect of your business yourself. To someone else, it might mean building and training a team that runs the day-to-day so they can focus on the bigger picture – like sales, strategy and expansion. […]
Listen Now