When Kristel De Groot found out that her husband, Michael was diagnosed with cancer at the age of 24: she created nutrient-rich superfoods to help him recover. And so, Your Super was born.
Tune in as we dig into Kristel’s journey of launching a health-focused business and how that led to her to Forbes’ 30 under 30 list. We also chat about her biggest challenges, marketing strategies, what goes into building a good customer experience, the importance of reading ingredients, how her company sources only high-quality ingredients and maintains 100% transparency, and why a giving back is at the core of what they do.
In this episode you’ll learn:
- How Kristel realized the way foods influence our bodies from a young age, and then used this knowledge to help her husband Michael
- Their journey to start the company and why online sales were key at the beginning
- The reason that social impact means so much to Kristel and Michael, and when it became a big part of their company’s mission
- The way they ensure that they source only the best ingredients {and why they call the farmers they work with “Super Heroes”}
- What questions we should all be asking about the food that we consume
- How Kristel and Michael knew it was time to expand their team, and the biggest mindset shifts that had to be made
- The way that YourSuper.com builds the customer experience into their marketing
- The biggest challenges they’ve faced, how to draw the right team members to you, and much more!
LINKS:
https://www.instagram.com/yoursuperfoods/
https://www.facebook.com/yoursuperfoods
https://twitter.com/yoursuperfoods
https://www.actionagainsthunger.org/
With grit & gratitude,
Lisé
P.S. Interested in learning more about YourSuper.com’s antioxidant-filled goodness? You’re in luck! Get your hands on some exclusive deals HERE.
