Meet Kristel De Groot and Dive into How She Ended Up On Forbes’ 30 under 30

When Kristel De Groot found out that her husband, Michael was diagnosed with cancer at the age of 24: she created nutrient-rich superfoods to help him recover. And so, Your Super was born. 

Tune in as we dig into Kristel’s journey of launching a health-focused business and how that led to her to Forbes’ 30 under 30 list. We also chat about her biggest challenges, marketing strategies, what goes into building a good customer experience, the importance of reading ingredients, how her company sources only high-quality ingredients and maintains 100% transparency, and why a giving back is at the core of what they do. 

In this episode you’ll learn:

  • How Kristel realized the way foods influence our bodies from a young age, and then used this knowledge to help her husband Michael
  • Their journey to start the company and why online sales were key at the beginning 
  • The reason that social impact means so much to Kristel and Michael, and when it became a big part of their company’s mission 
  • The way they ensure that they source only the best ingredients {and why they call the farmers they work with “Super Heroes”}
  • What questions we should all be asking about the food that we consume 
  • How Kristel and Michael knew it was time to expand their team, and the biggest mindset shifts that had to be made 
  • The way that builds the customer experience into their marketing 
  • The biggest challenges they’ve faced, how to draw the right team members to you, and much more! 


With grit & gratitude,


P.S. Interested in learning more about’s antioxidant-filled goodness? You’re in luck! Get your hands on some exclusive deals HERE.

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