Ready. Aim. Empire: Meet Sarah Ashman and Shauna Haider, the Branding and Design Team Behind Studio Grow and See How They Made This the Easiest Rebrand Ever

I’m not gonna lie y’all.  Rebranding can add a million-and-one things to your to-do list.  You have to dig into what’s working, what’s not, what needs to change to be more aligned with how you’ve grown and where you want to grow next. Overall, you’re just dealing with a lot more moving parts, and it […]

February 1, 2023

READY AIM EMPIRE : Ready. Aim. Empire: Meet Sarah Ashman and Shauna Haider, the Branding and Design Team Behind Studio Grow and See How They Made This the Easiest Rebrand Ever

I’m not gonna lie y’all. 

Rebranding can add a million-and-one things to your to-do list. 

You have to dig into what’s working, what’s not, what needs to change to be more aligned with how you’ve grown and where you want to grow next. Overall, you’re just dealing with a lot more moving parts, and it is all too easy to drive yourself into overwhelm. 

Unless of course, you’re working with our guests for this episode: Sarah Ancalmo Ashman (image right) and Shauna Haider (image left) onto your rebrand team! 

Sarah is the founder of Public Persona branding studio, where she has worked to shape the stories and styles of some of the most prominent online entrepreneurs. 

And Shauna is the founder, creative director, and designer at We Are Branch, who translates your brand story into gorgeous visuals that come to life no matter what the medium. 

In this throwback episode of Ready. Aim. Empire, join Sarah and Shauna as we dive into all the different pieces that need to come together for a seamless rebrand.

Listen in and fire up your notes app, this is a good one, I promise. 

In this episode you’ll learn:

  • The difference between brand strategy and design, and how Sarah creates an experience around your brand 
  • The ways Shauna and Sarah were able to work seamlessly with the brand package and visual blueprints that Sarah was able to provide 
  • The hallmarks of a cohesive brand and what investing in these services can mean for your business, plus insights like why a “brand icon” is important and how it differs from your logo
  • What is the difference between a branded photoshoot and a regular shoot and what type of budget to expect to spend
  • The questions to ask when bringing on a brand team and things to align with when hiring a photographer
  • How doing the prep work sets you {and your designers} up for success
  • What a professional copywriter can do for you and your brand and where do you can find one

Connect with Sarah and Shauna:

With grit & gratitude,

Lisé

If you liked this episode...

then you'll love these too!
2022 was a difficult year for boutique fitness

We were faced with the formidable task of reopening, recovering and bringing our numbers back up to pre-pandemic levels, all while navigating a tsunami of change in the world of sales, digital marketing, and human resources.  But we persevered through it all. And we saw some incredible, powerful, beautiful growth. But as we move into […]

Marketing Planning for January, February, March with Tara Zirker

In the boutique fitness space, we’ve spent the past year hyper-focused on recovering from the pandemic and bringing our businesses back up to pre-Covid levels.  But in the process, many of us have ignored the BIG marketing pivot that iOS 14 brought about with its shift in privacy laws.  The digital marketing landscape has changed […]

Getting Into The Black with Black Friday, Part 2

The Black Friday weekend is a true magic wand moment for boutique fitness studio owners if you play your cards right. It’s the largest shopping weekend of the entire year, y’all. And I know tons of people who have been able to completely transform their businesses because they put extra care into their marketing, took […]

Stay up to date!

Sign up here to get friendly reminders when new episodes are up.

Want to be interviewed on the pod? Head over here to tell us a bit more about yourself + what juicy lessons you have to share.

Hit enter to search or ESC to close