Best of Ready. Aim. Empire: Meet Jenny Houston who went from Student to Studio Owner to all-around Boss

In this throwback episode, get ready to meet Jenny Houston, the founder of Poser YOGA studio, and the woman who turned a one-room yoga studio in Port Angeles into a multi-location powerhouse.  This Best of Ready. Aim. Empire episode is chock full of epic insight into Jenny’s ambition and commitment to make her studio dream […]

January 29, 2020

READY AIM EMPIRE : Best of Ready. Aim. Empire: Meet Jenny Houston who went from Student to Studio Owner to all-around Boss

In this throwback episode, get ready to meet Jenny Houston, the founder of Poser YOGA studio, and the woman who turned a one-room yoga studio in Port Angeles into a multi-location powerhouse. 

This Best of Ready. Aim. Empire episode is chock full of epic insight into Jenny’s ambition and commitment to make her studio dream a reality. Listen as we deep dive into the rebranding process, making your mark in a tight-knit community, and the unexpected bumps on the road toward growth.

Jenny shares nuggets of wisdom on how she navigated the tricky transition from peer to a leader, the unexpected emotional phases of change, and discovering how to scale successfully with a second studio location.

Poser YOGA is thriving in Washington state, where the market is health-conscious and competitive. If you’re considering buying an existing studio in your area, or are struggling to carve out your space in a crowded market, this episode is for you.

In this episode you’ll learn:

  • How Jenny was approached about taking over an already active yoga studio
  • The pros and cons of buying an existing studio in an unfamiliar market
  • How to grow from one studio to multiple locations
  • The two biggest challenges of evolution and growth in this business
  • What steps you can take to announce future changes in your business (and the money mindset shifts that need to happen)
  • How to hire employees who will open the doors to massive growth
  • How she was able to make slow significant changes to the studio, without it being a shock to current clients 
  • Her tips for moving into a leadership role and navigating relationships
  • How Jenny rebranded, and what “Poser” means to her

LINKS

www.poserstudios.com

With grit & gratitude,

Lisé

If you liked this episode...

then you'll love these too!
Best of Ready. Aim. Empire: Meet Suzanne Davis of Love Yoga and Learn How to See Massive Growth in Revenue and Clientele

Y’all we’ve seen thousands of studios across locations, across modalities, and business philosophies, successful studio owners have one thing in common, they’re all really good at one key skill: they can prioritize.  And that’s what we’re talking about today. In this week’s throwback episode, Suzanne Davis, owner of Love Yoga in Oregon, chats about being […]

Best of Ready. Aim. Empire: Marketing Lessons from 2019

As we head into 2020, it’s important to look back at where we started in 2019. So for this week’s throwback episode, we’re reflecting on the marketing lessons and trends we identified in 2019.  Use this episode to guide your reflection process and identify the opportunities you took advantage of, and the ones you missed. […]

Best of Ready. Aim. Empire: The Alpha Phi Effect: How Kindness Can Turn Hard-To-Please Clients Into Brand Evangelists

Struggling with boundary-setting? Worried about seeming mean? For this week’s edition of Best of Ready. Aim. Empire, we’re revisiting Niki Riga, Studio Grow coach and owner of Flex Fusion Studios and chatting about how it’s better to kill ‘em with kindness instead of killing your business. Y’all, negativity spreads like wildfire, especially online.  In this […]

Stay up to date!

Sign up here to get friendly reminders when new episodes are up.

Want to be interviewed on the pod? Head over here to tell us a bit more about yourself + what juicy lessons you have to share.

Hit enter to search or ESC to close