The
Podcast

Best of Ready. Aim. Empire: Meet Jenny Houston who went from Student to Studio Owner to all-around Boss

In this throwback episode, get ready to meet Jenny Houston, the founder of Poser YOGA studio, and the woman who turned a one-room yoga studio in Port Angeles into a multi-location powerhouse. 

This Best of Ready. Aim. Empire episode is chock full of epic insight into Jenny’s ambition and commitment to make her studio dream a reality. Listen as we deep dive into the rebranding process, making your mark in a tight-knit community, and the unexpected bumps on the road toward growth.

Jenny shares nuggets of wisdom on how she navigated the tricky transition from peer to a leader, the unexpected emotional phases of change, and discovering how to scale successfully with a second studio location.

Poser YOGA is thriving in Washington state, where the market is health-conscious and competitive. If you’re considering buying an existing studio in your area, or are struggling to carve out your space in a crowded market, this episode is for you.

In this episode you’ll learn:

  • How Jenny was approached about taking over an already active yoga studio
  • The pros and cons of buying an existing studio in an unfamiliar market
  • How to grow from one studio to multiple locations
  • The two biggest challenges of evolution and growth in this business
  • What steps you can take to announce future changes in your business (and the money mindset shifts that need to happen)
  • How to hire employees who will open the doors to massive growth
  • How she was able to make slow significant changes to the studio, without it being a shock to current clients 
  • Her tips for moving into a leadership role and navigating relationships
  • How Jenny rebranded, and what “Poser” means to her

LINKS

www.poserstudios.com

With grit & gratitude,

Lisé

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