All About the ‘Growth Mindset’

I always say mindset is the most important part of sales. 

There is no one better to prove that than today’s guest (and one of my favorite colleagues!) – John Schmeltzer. 

Now, John has probably sold more 12-month packages than anyone on our team. 

Y’all, he’s that good. 

Despite having a background in personal training, he jumped headfirst into two of our beta programs and pulled through with an incredible amount of sales.

It’s gotten to the point where clients tell us ‘John can sell anything!’

So I hear you ask – ‘Lise, what is his magic secret?’

Now, a lot of it is talent. 

But y’all, a huge part of it is also the amazing mindset he comes to work with. 

Listen in as John walks us through the mindset he brings to the table while selling, and why confidence and ‘third level listening’ are key for sales. 

If you find yourself stressing over demographics and the value of your offer while selling, this episode is for you!

In this episode you’ll learn:

  • How having the right mindset makes all the difference in your success 
  • That knowing the value of your product and being confident in it will get you the sale
  • What is the third level of listening to potential clients, and how it help identify what they are truly looking for
  • How to ask potential clients to not only commit to themselves, but to your studio (and not your competitor’s)
  • You have to buy in to your offer before your client will  
  • Why helping your client develop a short-term goal, long term goal, and then a goal that is 100% obtainable is key


With grit & gratitude,


Recommended Episodes

  • Studio Surge – Unveiling Growth Strategies and Transformative Insights around a Multi-Studio Expansion

    Y’all, Imagine, just for a moment, standing in the heart of not one, not two, but…thirteen buzzing studios. Okay, perhaps it's just me and my wild daydreams, but seriously, can you imagine? Queue the drumroll because in EPISODE 577, we’re getting cozy with the dynamic power couple, Beth and Brent Potter, who’ve done just that.…

    Listen Now

  • A Journey of personal and business growth. Meet Kim Paxton who is building a classical pilates business in Australia

    Y’all, Have you ever found yourself mid-Pilates stretch, letting your mind wander off to Australia's sun-drenched coasts? Just me? Oops! Well, whether you've dreamt of it or not, Australia's got some Pilates magic brewing, and I just had to dig deep into it!  So, in the latest EPISODE 576, I got all chatty with the…

    Listen Now

  • Forging a Place For Female Leadership in Fitness: Meet Andrea Bell, Inspire Brands Asia Partner and Anytime Fitness Master Franchisor and Learn What's Factors Are Driving Success For Women in Fitness

    Y’all, Ever had one of those days where juggling even a handful of fitness classes feels like a whirlwind?  Oh, trust me, I've been there, and I've got the coffee stains on my shirt to prove it! But imagine, just for a second, being the driving force behind 340 fitness studios. (Mind-blowing, right?) In EPISODE…

    Listen Now

  • From Investor to Acquisition: Meet Desiree Guillard-Young and Walk Alongside Her Path to a 4 Studio Acquisition and New Role As Director of People for FitLab

    Y’all, Ever been curled up on your favorite couch, sipping some tea (or, hey, maybe that cheeky glass of wine), and had a little “aha” moment about your clients?  Like, why does Sarah come rain or shine, while Mike seems to drift in and out like a summer breeze? Well, guess what? In our latest…

    Listen Now