Last year, I spent a month with my parents in Louisiana.
Now, we’re a family from the deep south and we’re rich in conversation, hypothesis, and playing a more grown-up version of make believe.
So, the question ‘how would I start all over again’ has been tossed around constantly in our living rooms during game night, often to hilarious results.
But this time, my mom and I used it to springboard a more serious discussion.
My mom is an incredible woman and one of my biggest role models. She’s a therapist, but spent a huge part of her life as an entrepreneur. Not only did she own businesses in male-dominated industries in the 80 and 90s, those businesses thrived.
So, when we were discussing why some studios thrived in 2020 and why some didn’t, she looked me right in the eye and said:
“Lise, it’s all about the branding”
Of course, I disagreed with her at first. I thought the core offer and client interaction were more important.
Yet, when I woke up the next morning, I knew she was right.
Because when I look back at how her businesses succeeded in industries where she had all odds stacked against her, it was because her branding was so on point, that it almost didn’t matter that there was a woman in the CEO’s office.
So, in this second part of the ‘If I Were to Start Again Series’, I break down all things branding and why it should be on the top of your priority list too. I talk about how to create a perfect brand guide (and why it’s so important), why I’m obsessed with content calendars, and why you should add ‘Chief Marketing Officer’ to your title ASAP.
In this episode you will learn:
- The big lesson I learned from my mother about the power of a brand
- The new job title I would use if I were starting over growing a studio
- What our branding process in 2017 looked like, and how long it took to complete
- The importance of a brand guide and the impact ours had on the results of our branding
- A big mistake a lot of studio owners make when branding that I want you to avoid at all costs
- Why I want you to get exceptional with your content calendar, and how our team does this
With grit and gratitude,