Best of Ready.Aim.Empire: All About Branding

Earlier this year, we aired a series of episodes titled ‘How would I start all over again’. The concept of the series was simple – post-pandemic, a lot of studio owners have had to drastically change their businesses.  So, I aimed to answer ONE big, 2021 question:  If I had to go back and start […]

February 1, 2023

READY AIM EMPIRE : Best of Ready.Aim.Empire: All About Branding

Earlier this year, we aired a series of episodes titled ‘How would I start all over again’.

The concept of the series was simple – post-pandemic, a lot of studio owners have had to drastically change their businesses. 

So, I aimed to answer ONE big, 2021 question: 

If I had to go back and start my business again in 2021, how would I do it?

And in this throwback episode, I’m bringing back probably THE most important part of this series. 

Today, I want us to think about branding again. 

Y’all, my mother was a successful entrepreneur for decades

And when I look back at how her businesses succeeded in industries where she had all odds stacked against her (in the 80s no less!), it was because her branding was so on point, that it almost didn’t matter to the men in the industry that there was a woman in the CEO’s office. 

So, in this throwback episode, I break down all things branding and why it should be on the top of your priority list too. I talk about how to create a perfect brand guide (and why it’s so important), why I’m obsessed with content calendars, and why you should add ‘Chief Marketing Officer’ to your title ASAP. 

In this episode you will learn: 

  • The big lesson I learned from my mother about the power of a brand
  • The new job title I would use if I were starting over growing a studio
  • What our branding process in 2017 looked like, and how look it took to complete
  • The importance of a brand guide and the impact ours had on the results of our branding
  • A big mistake a lot of studio owners make when branding that I want you to avoid at all costs
  • Why I want you to get exceptional with your content calendar, and how our team does this

With grit and gratitude,

Lisé

https://www.squarespace.com/

https://showit.co/

https://studiogrow.co/episode413/

https://www.instagram.com/studiogrowco

https://www.boutiquefitnesscoalition.com/

https://www.boutiquefitnesscoalition.com/press

https://www.facebook.com/groups/3312618912101211/

If you liked this episode...

then you'll love these too!
2022 was a difficult year for boutique fitness

We were faced with the formidable task of reopening, recovering and bringing our numbers back up to pre-pandemic levels, all while navigating a tsunami of change in the world of sales, digital marketing, and human resources.  But we persevered through it all. And we saw some incredible, powerful, beautiful growth. But as we move into […]

Marketing Planning for January, February, March with Tara Zirker

In the boutique fitness space, we’ve spent the past year hyper-focused on recovering from the pandemic and bringing our businesses back up to pre-Covid levels.  But in the process, many of us have ignored the BIG marketing pivot that iOS 14 brought about with its shift in privacy laws.  The digital marketing landscape has changed […]

Getting Into The Black with Black Friday, Part 2

The Black Friday weekend is a true magic wand moment for boutique fitness studio owners if you play your cards right. It’s the largest shopping weekend of the entire year, y’all. And I know tons of people who have been able to completely transform their businesses because they put extra care into their marketing, took […]

Stay up to date!

Sign up here to get friendly reminders when new episodes are up.

Want to be interviewed on the pod? Head over here to tell us a bit more about yourself + what juicy lessons you have to share.

Hit enter to search or ESC to close