Mindy Totten and the Future of Bodywork (Part 1) - Studio Grow

Mindy Totten and the Future of Bodywork (Part 1)

As we move into a new era of boutique fitness, studios are going to have to pivot to reflect the needs and demands of a clientele that are looking for a more holistic approach to fitness.  They’re more aware of their bodies than they’ve ever been before and they’re looking for ways to heal themselves […]

October 20, 2021

READY AIM EMPIRE : Mindy Totten and the Future of Bodywork (Part 1)

As we move into a new era of boutique fitness, studios are going to have to pivot to reflect the needs and demands of a clientele that are looking for a more holistic approach to fitness. 

They’re more aware of their bodies than they’ve ever been before and they’re looking for ways to heal themselves from the inside out. 

In order to meet their expectations, I believe studios will have to move into a wellness-based model going into 2022. 

And a formative piece of that puzzle is studying and incorporating the general practice of bodywork into your roster. 

Bodywork can be defined as the therapeutic touching or manipulation of the body by using specialized techniques. Some common types include Reiki, Swedish massage therapy, acupuncture, Kinetic Body therapy and more. 

And y’all, if you want that competitive advantage, you need to start studying up on bodywork and how you can incorporate it into your studio ASAP. 

In today’s episode, Mindy Totten is going to help you do just that!

Mindy Totten is a licensed massage and bodywork therapist with a focus on craniosacral therapy. She’s also the creator of The Bodywork Project and helps other people with their businesses, which makes her the perfect guest for this episode.

Today, she discusses how she got into craniosacral therapy, the key types of bodywork that she sees being formative in a studio setting, the modalities she recommends (hint: they aren’t your typical ones), what to look for when you hire a bodywork specialist and more.

My chat with Mindy was so valuable that we’re bringing her back next week, so make sure to mark your calendars!

In this episode, you will learn:

  • What craniosacral therapy  is all about and how Mindy discovered it
  • The experience that resulted altering the paths she chose to pursue for her both her personal health and her professional career
  • Why the concept of our body “keeping the score” is so important to understand
  • How craniosacral therapy differs from deep tissue massage
  • The key types of bodywork that is formative in a studio setting

With grit and gratitude,

Lisé

LINKS:

http://www.mindytotten.com

https://mindytotten.com/enroll

The Body Keeps the Score: Brain, Mind, and Body in the Healing of Trauma by Bessel Van Der Kolk, M.D.

https://www.instagram.com/studiogrowco

https://www.boutiquefitnesscoalition.com/

https://www.boutiquefitnesscoalition.com/press

https://www.facebook.com/groups/3312618912101211/

If you liked this episode...

then you'll love these too!
Finding the Stairway to Success in 2021

Even though things seem bleak right now, it’s important to try to look ahead and move forward, both in your personal life and for your business.  Yes, this year has been one of enormous change. We’ve lost friends and family, had to majorly pivot in our businesses, and suffered enough mental and physical health blows […]

Kristen Westcott and Systemizing Your Onboarding Process (Part 2)

Last week, we spoke to the incredible Kristen Westcott (CEO of Kristen Westcott & Co) about creating systems, processes, and automations in your business to bring you back from the brink of burn out.  Today, we’re continuing that conversation to focus on one MAJORLY important thing that most studio owners drop the ball on – […]

Kristen Westcott and Using Strategy to Avoid Burnout (Part 1)

In the last 18 months, we’ve been in a position of mental and physical collapse, myself included.  Though burnout has never really been something I struggled with in the past (I’m really good at setting boundaries and taking breaks), 2020 and 2021 have tested me like never before.  And now, I’m all for finding ways […]

Mindy Totten and Introducing Bodywork Into Your Studio (Part 2)

Last week, we spoke to Mindy Totten (a licensed massage and bodywork therapist with a focus on craniosacral therapy) about the pivotal role bodywork will play in the future of boutique fitness.  And today, we’re continuing that conversation! If you’re looking to move your studio to a wellness model, you’ll probably be hiring a lot […]

Stay up to date!

Sign up here to get friendly reminders when new episodes are up.

Want to be interviewed on the pod? Head over here to tell us a bit more about yourself + what juicy lessons you have to share.

Hit enter to search or ESC to close