The
Podcast

Mindy Totten and Introducing Bodywork Into Your Studio (Part 2)

Last week, we spoke to Mindy Totten (a licensed massage and bodywork therapist with a focus on craniosacral therapy) about the pivotal role bodywork will play in the future of boutique fitness. 

And today, we’re continuing that conversation!

If you’re looking to move your studio to a wellness model, you’ll probably be hiring a lot of therapists and looking into building a wider team. 

And boy is that a struggle. 

So, in this episode, Mindy discusses how to hire the right therapist for your team, her version of networking, the best way to introduce bodywork into your studio, how to charge what you’re worth as a bodywork specialist, and more!

In this episode, you will learn:

  • Mindy’s tips and advice for finding the right therapist for you
  • The collaboration that exists between the movement professional and the bodyworker
  • A powerful reframe for how we should be networking  
  • Ways you can start building the bodywork side of business
  • Why bodywork therapists often undervalue their services and what they charge

With grit and gratitude,

Lisé

LINKS:

http://www.mindytotten.com

https://mindytotten.com/enroll

Delivering Happiness: A Path to Profits, Passion, and Purpose by Tony Hsieh

https://www.instagram.com/studiogrowco

https://www.boutiquefitnesscoalition.com/

https://www.boutiquefitnesscoalition.com/press

https://www.facebook.com/groups/3312618912101211/

Recommended Episodes

  • The Anatomy of a High-Performing Studio Team

    Your studio’s brand isn’t your name, logo or aesthetics—it’s your people. That means if your team isn’t performing at its highest level, neither is your business. To fix what’s wrong, Alina Cooper and Matt Hanton break down Patrick Lencioni’s Five Dysfunctions of a Team in Episode 731: The Anatomy of a High-Performing Studio Team. You…

    Listen Now

  • When to Rebrand or Pivot Your Studio

    If your studio starts to feel out of sync with your market, members or your vision, something’s gotta change. Otherwise, you’re leaving revenue, retention and growth on the table. Get a candid, been-there roadmap from Heather Garrick and Caroline Plambeck in Episode 730: When to Rebrand or Pivot Your Studio—and find out if it’s time…

    Listen Now

  • Live from The HFA Show 2026: Lise Kuecker and Ashley Vasquez

    Boutique fitness is going global, but it’s not just a growth play. International expansion is a full-scale operational, cultural and strategic transformation with real opportunities and risks. Get the inside track from someone who’s actually built it at scale in Episode 729: Live from The HFA Show 2026: Lise Kuecker and Ashley Vasquez, VP of…

    Listen Now

  • When to Open a Second Fitness Studio Location

    Just because your first studio is crushing it doesn’t mean it’s time to open a second studio. Successful growth only happens when your foundation is truly ready. Industry veterans Alina Cooper and Lisa Taylor outline exactly what you need to assess before making a move in Episode 728: When to Open a Second Fitness Studio…

    Listen Now