The Coach Takeover: Pivots, Change, and “Happy Accidents”

Change is always scary. 

But when change comes in the form of a global pandemic?

That’s nothing short of terrifying

For many studio owners, the pandemic came with anxiety about our futures, sleepless nights, and fear around all the pivots we had to make in our businesses. 

Because we love communication, connection, and bringing people together, pivoting to accommodate social distancing mandates just felt wrong

No one knows that feeling better than Studio Grow coach Jasmine Judson. 

Owner of multiple studios in Maui, Hawaii, Jasmine’s locations have always been open to everyone. People could just walk in with their mats and Jasmine’s team would have a place on the floor ready for them. 

But with the pandemic, this open, welcoming, party-like atmosphere had to change. Jasmine had to implement sizing regulations that went against the core identity of her studio. She then found that had to increase her prices to stay profitable, and had to make her clients pre-book classes. 

She was prepared for the worst. 

However, when time came, she found that her clients actually enjoyed these changes. They liked having more floor space, didn’t mind paying a few extra dollars for it, and even thought pre-booking was the perfect way to save time and energy. 

So, something that Jasmine dreaded turned out to be a “happy accident” in her studio. And she wouldn’t have it any other way. 

Tune into today’s episode to learn exactly how Jasmine implemented her pivots for the best results, how she won back most of her old clients once her studio fully reopened, and more!

If change and pivots give you anxiety, let this episode be a reminder that a little change now and then can be miraculous! 

In this episode, you will learn:

  • The pivots Jasmine made in 2020 with the global pandemic, and how she says it actually worked out for the best
  • What had to happen for her to realize she needed to increase prices at the studio
  • The reasons that 2021 for her has been harder than the previous year
  • What Jasmine considers the biggest lessons that she’s taken from 2021, and how she’s applying them moving forward
  • The “win back” strategy she used with her students that were hesitant to return to in-person classes
  • 3 simple things that Jasmine has focused on to get her business through these tough times

With grit and gratitude,



Recommended Episodes

  • Studio Surge – Unveiling Growth Strategies and Transformative Insights around a Multi-Studio Expansion

    Y’all, Imagine, just for a moment, standing in the heart of not one, not two, but…thirteen buzzing studios. Okay, perhaps it's just me and my wild daydreams, but seriously, can you imagine? Queue the drumroll because in EPISODE 577, we’re getting cozy with the dynamic power couple, Beth and Brent Potter, who’ve done just that.…

    Listen Now

  • A Journey of personal and business growth. Meet Kim Paxton who is building a classical pilates business in Australia

    Y’all, Have you ever found yourself mid-Pilates stretch, letting your mind wander off to Australia's sun-drenched coasts? Just me? Oops! Well, whether you've dreamt of it or not, Australia's got some Pilates magic brewing, and I just had to dig deep into it!  So, in the latest EPISODE 576, I got all chatty with the…

    Listen Now

  • Forging a Place For Female Leadership in Fitness: Meet Andrea Bell, Inspire Brands Asia Partner and Anytime Fitness Master Franchisor and Learn What's Factors Are Driving Success For Women in Fitness

    Y’all, Ever had one of those days where juggling even a handful of fitness classes feels like a whirlwind?  Oh, trust me, I've been there, and I've got the coffee stains on my shirt to prove it! But imagine, just for a second, being the driving force behind 340 fitness studios. (Mind-blowing, right?) In EPISODE…

    Listen Now

  • From Investor to Acquisition: Meet Desiree Guillard-Young and Walk Alongside Her Path to a 4 Studio Acquisition and New Role As Director of People for FitLab

    Y’all, Ever been curled up on your favorite couch, sipping some tea (or, hey, maybe that cheeky glass of wine), and had a little “aha” moment about your clients?  Like, why does Sarah come rain or shine, while Mike seems to drift in and out like a summer breeze? Well, guess what? In our latest…

    Listen Now