The
Podcast

Peter Pastijn and Re Profitability

I think I speak for everyone in boutique fitness when I say that the pandemic was filled with a lot of tears. 

With dwindling clients, unstable cash flow, and low profitability, it was like our industry was suddenly plunged into darkness.

And it was no different for Peter Pastijn. 

A regular on Ready.Aim.Empire, Peter has been in fitness for nearly 3 decades. He’s the founder of The Room, a multimodality fitness center in the UAE, as well as a Studio Grow coach. 

And over the pandemic, his studio lost 80% of their memberships. 

Their clients were leaving the country, their once thriving studio was at a standstill, and their profits were sinking. 

But, Peter managed to find his way out of it. He was able to turn the tides for his studio, moving back from loss to loss to slow profitability. 

And today, he’s going to take you through how!

If your studio is in a similar situation and you need the advice of someone who’s been there, done that, this episode is for you!

In this episode, you will learn:

  • The impact that last two years has had on Peter {and all of us in the industry}
  • What happened to his profitable and successful business once the pandemic hit
  • Why Peter shifted his focus from reinvesting to finding other ways to make money during shutdown and once they were over
  • The ways that we can start becoming profitable again
  • How taking a deeper dive into your numbers and educating yourself on the smaller details will pay big dividends in the future
  • Tips for using personal development and education to become a better manager and operator

With grit and gratitude,

Lisé

https://www.theroom.ae/

https://www.instagram.com/theroomabudhabi/

https://www.facebook.com/theroomabudhabi/

https://www.instagram.com/studiogrowco

https://www.boutiquefitnesscoalition.com/

https://www.boutiquefitnesscoalition.com/press

https://www.facebook.com/groups/3312618912101211/

Recommended Episodes

  • The 7-Figure Teacher Training Framework

    Not all teacher trainings are created equal, y’all. Teacher trainings can be a powerful revenue generator, help you give back to your community, and source great instructors for your studio.  But here’s the kicker, if you’ve got dreams of growing your program to 7-8 figures: there are certain things you’re going to have to consider: […]

    Listen Now

  • 3 Teacher Trainings Every Studio Should Consider

    Y’all, a teacher training program can be a little bit of a lot of things. It could be designed to:  But no matter how you structure your teacher training, the bottom line is this: it’s a phenomenal opportunity to impact and enrich lives while bringing home some extra cash.  But to get started (and make […]

    Listen Now

  • Building a Teacher Training Waitlist that Sells With Ease

    Y’all, a teacher training program can be a game-changer for your studio. It can increase your cash flow, enhance your reputation, and you a wonderful group of trained instructors who can join your studio family. But let’s be real – running a teacher training program is hard work. It means extra hours, long weekends and […]

    Listen Now

  • How having a Personal Commitment to something, inevitably helps your business grow. Coach Amanda and Studio Grow client Brady Johnson

    Here’s the thing – commitment isn’t a one-size-fits-all deal.  To you, commitment might mean working 12-hour days and overseeing every micro aspect of your business yourself. To someone else, it might mean building and training a team that runs the day-to-day so they can focus on the bigger picture – like sales, strategy and expansion.  […]

    Listen Now