Mastering Growth with Beth and Brent Potter

Every studio owner wants to scale. 

But, it’s easier said than done. 

There are thousands of moving parts, a million things that could go wrong, and far too many staff members to keep an eye on. 

Which is why today, we brought in the scaling experts!

Our guests today are Beth and Brent Potter, two of the most talented people I’ve ever met in the world of boutique fitness. 

Each of their studios has around 600-800 members, and dozens of staff members to manage. 

And they manages to run everything like clockwork, to the point where one of his locations even ranked #1 across all Anytime Fitness locations in the US and Canada area. 

So, how do they do it?

Well, that’s exactly what we’ll be breaking down today!

In this episode, you will learn:

  • What got Brent into the fitness industry and how he was led to where he is today
  • His experience running different types of gyms and franchise systems, and the importance that the operational systems in place have had in their success 
  • Brent’s advice when adding additional roles to your business or when looking to expand
  • How to find good employees and the top thing he looks for when hiring
  • Way to establish and promote growth in your studio and to build a great team
  • Brent’s approach to training team members, even when he can’t be there in person
  • What keeps him on track for getting it all done while keeping a work/life balance
  • The personal touch points in his members’ life cycle 
  • His main advice to a studio owner who is looking to scale

With grit and gratitude,



Recommended Episodes

  • Looking ahead to 2024: Coach Peter with guest Janine Francke – Finding great staff, assets and liabilities around trainers & competition. A perspective from France and Germany.

    Y'all, In every challenge lies an opportunity. And nobody knows that better than Janine Franke. In EPISODE 597, Janine opens up about her journey from globe-trotting expat to pioneering yoga in Strasbourg, France.  Here’s what we’re getting into: Janine's approach?  Viewing every hurdle not just as an obstacle, but as an opportunity to grow and…

    Listen Now

  • Looking ahead to 2024:  The United Kingdom

    Y’all, Just when we thought we'd seen it all…2024 rolls in with its bag of surprises. From the lingering effects of COVID to the brave new world of AI, this year is shaping up to be a rollercoaster of innovation, adaptation, and, yes, a little bit of hustle. In our latest chat – Episode 596…

    Listen Now

  • Looking ahead to 2024:  Strategies for Success in Canada

    Y’all, Big News from the North! And who better to deliver it than the brightest minds in the Canadian fitness industry, Hannah and Emily? In Episode 595, they're not holding back.  They're sharing the full scoop on what's hot, what's new, and what's revolutionizing the fitness landscape in Canada. (Our Canadian friends are in for…

    Listen Now

  • Looking ahead to 2024: Marketing Edition

    Y’all, 2024 is here, and guess what?  It's time to shake things up.  Traditional tactics? They're taking a backseat.  It’s time to embrace the future. In EPISODE 594, we're diving headfirst into the marketing trends that are totally reshaping the fitness world.  Let’s dive in:  Why should you care about all this? Because these aren’t…

    Listen Now