The
Podcast

Mastering Growth with Beth and Brent Potter

Every studio owner wants to scale. 

But, it’s easier said than done. 

There are thousands of moving parts, a million things that could go wrong, and far too many staff members to keep an eye on. 

Which is why today, we brought in the scaling experts!

Our guests today are Beth and Brent Potter, two of the most talented people I’ve ever met in the world of boutique fitness. 

Each of their studios has around 600-800 members, and dozens of staff members to manage. 

And they manages to run everything like clockwork, to the point where one of his locations even ranked #1 across all Anytime Fitness locations in the US and Canada area. 

So, how do they do it?

Well, that’s exactly what we’ll be breaking down today!

In this episode, you will learn:

  • What got Brent into the fitness industry and how he was led to where he is today
  • His experience running different types of gyms and franchise systems, and the importance that the operational systems in place have had in their success 
  • Brent’s advice when adding additional roles to your business or when looking to expand
  • How to find good employees and the top thing he looks for when hiring
  • Way to establish and promote growth in your studio and to build a great team
  • Brent’s approach to training team members, even when he can’t be there in person
  • What keeps him on track for getting it all done while keeping a work/life balance
  • The personal touch points in his members’ life cycle 
  • His main advice to a studio owner who is looking to scale

With grit and gratitude,

Lisé

LINKS:

https://www.anytimefitness.com/

https://www.linkedin.com/in/brent-potter-5a990461/

https://www.instagram.com/studiogrowco

https://www.boutiquefitnesscoalition.com/

https://www.boutiquefitnesscoalition.com/press

https://www.facebook.com/groups/3312618912101211/

Recommended Episodes

  • How to Build a Successful Team, Part 3: Setting Your Team Up for Success 

    As studio owners, we may think hiring more staff will automatically lighten our load and get everything running like clockwork. Many of us have discovered it’s not quite that simple. Hiring great team members is just the start. You also need a thorough onboarding process to help each employee thrive. Consider the essential components with…

    Listen Now

  • The Team Meeting Blueprint

    Think about it – meetings typically invoke thoughts of boredom, wasted time and even dread. But they’re critical for communication, information-sharing, collaboration and team-building.  Against these odds, how do you make your meetings productive, valuable, and…dare I say, fun? Coach Caroline Plambeck lays out your critical success factors in Episode 645: The Team Meeting Blueprint.…

    Listen Now

  • A People-First Approach to Business – Part 2

    Let’s face it, y’all, the real complexity of our businesses is our people. Simplification starts with smart management to empower them to thrive and, in turn, fuel your studio’s success.  Learn more in Episode 644: A People-First Approach to Business – Part 2, as Coach Cara Hazelton continues her discussion with Amy Lefko, the author…

    Listen Now

  • The State of the Pilates Industry

    Even if Pilates isn’t your jam, its skyrocketing popularity should grab your attention. The global Pilates industry was $178 billion in 2024. By 2031, it’s projected to reach $392 billion.   Get an overview of the opportunities and issues in this thriving sector with Coach Catherine Hebb and Coach Cara Hazelton in Episode 643: The State…

    Listen Now