If You’re Not Speaking To These Four Personality Types, You Haven’t Maximized Your Marketing

There are hundreds of thousands of marketing hacks, strategies, tips and templates out there on the internet right now. 

Ultimately, they all boil down to 2 fundamental concepts:

  1. Know who your buyer is
  2. Tailor your message to speak directly to them. 

Now, this isn’t brand-new information for y’all. 

But it’s important.

In fact, it’s so important that I still distinctly remember the 4 key buyer personalities that Ryan Levesque of the Ask Method described at a conference a couple of years ago. 

They are:

  • The Spontaneous Buyer
  • The Methodical Buyer
  • The Humanistic Buyer 
  • The Competitive Buyer

Ever since I heard Ryan speak, I’ve been tailoring my messaging to speak to each of these personality types. 

And in this episode, I’m revisiting this exact conversation to tell you all about these 4 personality types AND teach you to market to each of them individually.

Here’s what we’re talking about in Episode 521:

  • The four different personality types to market to, and their unique buying characteristics
  • How knowing who you’re selling to will make your marketing easier
  • Spontaneous types base decisions on emotion, but it doesn’t mean that it’s not thought out
  • How do you “seed the experience” to get spontaneous buyers excited?
  • Methodical buyers will go to any length to ensure due diligence when buying
  • What professions tend to attract methodical people?
  • The two things you need to make sure of if you’re doing a one-day sale
  • Humanistic types are swayed by the story
  • Case studies, whether by email, Facebook ad or live stream, are effective ways to tell stories
  • The most important thing you can do with a competitive buyer aka “a deadline dancer”

With grit and gratitude,



Recommended Episodes

  • How to leverage your automation software to build relationships with Peter Pastijn and Nathan Wisdom

    Y’all, studio owners are often super reluctant to embrace new technology.  I get it – the idea of adding another tool to your already overflowing plate can seem like a lot. Not to mention the fear that technology and automation will diminish the human element in your business.  But I wanna let you in on […]

    Listen Now

  • Surviving Strong: The building of my brand with Susan Holden

    There’s more to living than not dying.  That’s what Susan Holden told herself after being diagnosed with invasive cancer in 2004.  The cancer had spread, the prognosis wasn’t good, and overnight, Susan's life became an endless series of doctor’s appointments, chemotherapy and hospital visits, with just one key goal – to keep Susan from dying.  […]

    Listen Now

  • Your CEO Day Makeover

    Being a small business owner can be exhausting.  You have to show up every single day, juggle multiple roles, and put out a never-ending stream of fires – all while your to-do list turns into a bottomless pit of misery. And to top it all off, at the end of each quarter, you’re no closer […]

    Listen Now

  • Assessing the Quality of Your Customer Experience Through KPIs Featuring Coach Michelle

    What’s the #1 factor that sets you apart from your competition and helps you build something that’s 100% unique to your brand? Your Customer Experience. Y’all, customer experience isn’t simply about whether your members have a good time in the classroom. It’s about every single interaction a customer has with your studio – and it […]

    Listen Now