The
Podcast

In the Face of Inflation:  How to Price Yourself with Rising Costs and Concerned Clients

Say hello to the most power-packed, transformative studio marketing retreat you’ve ever seen!

Join us for 2 days of actionable training with studio marketing veterans, quality networking, and customized 1:1 coaching in gorgeous Marina Del Rey. 

Ready to stop surviving and start thriving?

Y’all, I’m not going to lie: With the US recession getting closer and closer as we speak, and energy prices skyrocketing all over Europe, everyone in the boutique fitness industry is a little shaken up about what’s coming their way. 

And in order to start implementing damage control, the one big question on everyone’s mind is, “Should I be raising my prices right now?”

I know that this is an anxious time for a lot of us. 

But I also know that numbers don’t lie. And since the last time we went through a global financial crisis (aka the earth-shaking pandemic), I’ve seen clients in early 2022 surpass the numbers they were making in 2019.

This is the result of out-of-the-box thinking, creative marketing, and the ability to take action when the time is right. And that’s why I have hope in where we’re going as an industry.

So, in that spirit, in Episode 529 of Ready.Aim.Empire, I’m talking about how you can adjust your pricing and press refresh on your offers as a studio owner at this time to ensure that you’re prepared for what’s to come.

Here’s what I’m talking about in Episode 529:

  • Whether you need to raise your prices because of inflation, and if so, how high is too high
  • Shifts in the commercial rental markets to be aware of and how to adjust your business model accordingly
  • Why scholarship-based programs will be so important moving forward
  • Ways to adjust your employee compensation plans and team positions to fully benefit your business model
  • Why having a focus on retail will be so crucial during this upcoming recession
  • Two big things to do now to move your business forward

With grit and gratitude,

Lisé

LINKS:

https://www.instagram.com/studiogrowco

https://www.boutiquefitnesscoalition.com/

https://www.boutiquefitnesscoalition.com/press

https://www.facebook.com/groups/3312618912101211/

https://www.facebook.com/studiogrowco

Recommended Episodes

  • How to Build a Successful Team, Part 3: Setting Your Team Up for Success 

    As studio owners, we may think hiring more staff will automatically lighten our load and get everything running like clockwork. Many of us have discovered it’s not quite that simple. Hiring great team members is just the start. You also need a thorough onboarding process to help each employee thrive. Consider the essential components with…

    Listen Now

  • The Team Meeting Blueprint

    Think about it – meetings typically invoke thoughts of boredom, wasted time and even dread. But they’re critical for communication, information-sharing, collaboration and team-building.  Against these odds, how do you make your meetings productive, valuable, and…dare I say, fun? Coach Caroline Plambeck lays out your critical success factors in Episode 645: The Team Meeting Blueprint.…

    Listen Now

  • A People-First Approach to Business – Part 2

    Let’s face it, y’all, the real complexity of our businesses is our people. Simplification starts with smart management to empower them to thrive and, in turn, fuel your studio’s success.  Learn more in Episode 644: A People-First Approach to Business – Part 2, as Coach Cara Hazelton continues her discussion with Amy Lefko, the author…

    Listen Now

  • The State of the Pilates Industry

    Even if Pilates isn’t your jam, its skyrocketing popularity should grab your attention. The global Pilates industry was $178 billion in 2024. By 2031, it’s projected to reach $392 billion.   Get an overview of the opportunities and issues in this thriving sector with Coach Catherine Hebb and Coach Cara Hazelton in Episode 643: The State…

    Listen Now