In the Face of Inflation:  How to Price Yourself with Rising Costs and Concerned Clients

Say hello to the most power-packed, transformative studio marketing retreat you’ve ever seen!

Join us for 2 days of actionable training with studio marketing veterans, quality networking, and customized 1:1 coaching in gorgeous Marina Del Rey. 

Ready to stop surviving and start thriving?

Y’all, I’m not going to lie: With the US recession getting closer and closer as we speak, and energy prices skyrocketing all over Europe, everyone in the boutique fitness industry is a little shaken up about what’s coming their way. 

And in order to start implementing damage control, the one big question on everyone’s mind is, “Should I be raising my prices right now?”

I know that this is an anxious time for a lot of us. 

But I also know that numbers don’t lie. And since the last time we went through a global financial crisis (aka the earth-shaking pandemic), I’ve seen clients in early 2022 surpass the numbers they were making in 2019.

This is the result of out-of-the-box thinking, creative marketing, and the ability to take action when the time is right. And that’s why I have hope in where we’re going as an industry.

So, in that spirit, in Episode 529 of Ready.Aim.Empire, I’m talking about how you can adjust your pricing and press refresh on your offers as a studio owner at this time to ensure that you’re prepared for what’s to come.

Here’s what I’m talking about in Episode 529:

  • Whether you need to raise your prices because of inflation, and if so, how high is too high
  • Shifts in the commercial rental markets to be aware of and how to adjust your business model accordingly
  • Why scholarship-based programs will be so important moving forward
  • Ways to adjust your employee compensation plans and team positions to fully benefit your business model
  • Why having a focus on retail will be so crucial during this upcoming recession
  • Two big things to do now to move your business forward

With grit and gratitude,



Recommended Episodes

  • Looking ahead to 2024: Coach Peter with guest Janine Francke – Finding great staff, assets and liabilities around trainers & competition. A perspective from France and Germany.

    Y'all, In every challenge lies an opportunity. And nobody knows that better than Janine Franke. In EPISODE 597, Janine opens up about her journey from globe-trotting expat to pioneering yoga in Strasbourg, France.  Here’s what we’re getting into: Janine's approach?  Viewing every hurdle not just as an obstacle, but as an opportunity to grow and…

    Listen Now

  • Looking ahead to 2024:  The United Kingdom

    Y’all, Just when we thought we'd seen it all…2024 rolls in with its bag of surprises. From the lingering effects of COVID to the brave new world of AI, this year is shaping up to be a rollercoaster of innovation, adaptation, and, yes, a little bit of hustle. In our latest chat – Episode 596…

    Listen Now

  • Looking ahead to 2024:  Strategies for Success in Canada

    Y’all, Big News from the North! And who better to deliver it than the brightest minds in the Canadian fitness industry, Hannah and Emily? In Episode 595, they're not holding back.  They're sharing the full scoop on what's hot, what's new, and what's revolutionizing the fitness landscape in Canada. (Our Canadian friends are in for…

    Listen Now

  • Looking ahead to 2024: Marketing Edition

    Y’all, 2024 is here, and guess what?  It's time to shake things up.  Traditional tactics? They're taking a backseat.  It’s time to embrace the future. In EPISODE 594, we're diving headfirst into the marketing trends that are totally reshaping the fitness world.  Let’s dive in:  Why should you care about all this? Because these aren’t…

    Listen Now