The
Podcast

Nailing Your Boutique Fitness Marketing Strategy: The Ancient Greeks, Science, and Board Games?

Y’all,

As a boutique fitness owner, we're constantly playing detective.

Hunting down that shiny golden strategy that will sky-rocket our revenue.

Well, let me spill the tea for you – there's no magical unicorn. 

But, don't worry, all we need is a reliable process and a neat little plan.

In EPISODE 570, we have our superstar Coaches Emily and Allison dropping some truth bombs. 

They dive deep into the science of planning your marketing calendar perfectly – a combination of cracking packages, promotions, and juggling those marketing channels.

So, what's the juicy gossip?

  • Audience Warming: The secret ingredient to warming up your audience (trust me, it's a game-changer).
  • Holistic Marketing: How to shuffle marketing channels like a card shark for a 360-degree strategy.
  • Systematizing Feedback: Mastering the art of mining user feedback, turning it into marketing gold.

But wait, the fun doesn't stop there…

We're also going to step into some uncharted territories. 

We'll uncover the intriguing world of a research scientist, rewind back to the ancient Greek civilization, and even take a sneaky peek into project planning for a board game launch.

Crazy, right?

Everything links back to strategy, execution, and analysis.

Basically, the holy grail of running a fantastic business.

So, get comfy, press play on EPISODE 570, and let's get our hands dirty!

With grit and gratitude,

Lisé

LINKS:

https://studiogrow.co/

https://www.linkedin.com/company/studio-growco/

Recommended Episodes

  • The Pilates Journal Expo with Lise Kuecker and Khetanya Henderson

    As studios invest heavily in creating beautiful sanctuaries and upscale environments, what ultimately matters to flourish is clear purpose, real community and smart leadership.  Get a candid look at how that plays out with Khetanya Henderson, founder of KKRU, in Episode 708: The Pilates Journal Expo with Lise Kuecker and Khetanya Henderson.* With creativity, energy

    Listen Now

  • The Pilates Journal Expo with Lise Kuecker and Andrea Speir

    Pilates studios may be proliferating globally, but many may not make it. Amidst fierce competition and growing homogenization, profitability is the exception, not the rule.  Join me and Andrea Speir, founder of Speir Pilates, for a frank chat about building a thriving business in Episode 707: The Pilates Journal Expo with Lise Kuecker and Andrea

    Listen Now

  • Beyond the Paycheck: How to Turn Hourly Staff into Engaged Team Members

    Are you carrying the culture, energy and emotional weight of your studio by yourself? Many owners feel frustrated that hourly employees don’t seem truly committed to the business.  Alina Cooper has you covered in Episode 706: Beyond the Paycheck: How to Turn Hourly Staff into Engaged Team Members, where she highlights five ways to get

    Listen Now

  • What to Do in Your Business in February

    For many studios, February is the busiest month of the year. What you do (or don’t do) then determines whether January’s surge becomes sustainable growth or fizzles out by spring. Lisa Taylor and I lay out the essentials to capitalize on natural momentum and set the stage for what’s to come in Episode 705: What

    Listen Now