Nailing Your Boutique Fitness Marketing Strategy: The Ancient Greeks, Science, and Board Games?


As a boutique fitness owner, we're constantly playing detective.

Hunting down that shiny golden strategy that will sky-rocket our revenue.

Well, let me spill the tea for you – there's no magical unicorn. 

But, don't worry, all we need is a reliable process and a neat little plan.

In EPISODE 570, we have our superstar Coaches Emily and Allison dropping some truth bombs. 

They dive deep into the science of planning your marketing calendar perfectly – a combination of cracking packages, promotions, and juggling those marketing channels.

So, what's the juicy gossip?

  • Audience Warming: The secret ingredient to warming up your audience (trust me, it's a game-changer).
  • Holistic Marketing: How to shuffle marketing channels like a card shark for a 360-degree strategy.
  • Systematizing Feedback: Mastering the art of mining user feedback, turning it into marketing gold.

But wait, the fun doesn't stop there…

We're also going to step into some uncharted territories. 

We'll uncover the intriguing world of a research scientist, rewind back to the ancient Greek civilization, and even take a sneaky peek into project planning for a board game launch.

Crazy, right?

Everything links back to strategy, execution, and analysis.

Basically, the holy grail of running a fantastic business.

So, get comfy, press play on EPISODE 570, and let's get our hands dirty!

With grit and gratitude,



Recommended Episodes

  • Studio Surge – Unveiling Growth Strategies and Transformative Insights around a Multi-Studio Expansion

    Y’all, Imagine, just for a moment, standing in the heart of not one, not two, but…thirteen buzzing studios. Okay, perhaps it's just me and my wild daydreams, but seriously, can you imagine? Queue the drumroll because in EPISODE 577, we’re getting cozy with the dynamic power couple, Beth and Brent Potter, who’ve done just that.…

    Listen Now

  • A Journey of personal and business growth. Meet Kim Paxton who is building a classical pilates business in Australia

    Y’all, Have you ever found yourself mid-Pilates stretch, letting your mind wander off to Australia's sun-drenched coasts? Just me? Oops! Well, whether you've dreamt of it or not, Australia's got some Pilates magic brewing, and I just had to dig deep into it!  So, in the latest EPISODE 576, I got all chatty with the…

    Listen Now

  • Forging a Place For Female Leadership in Fitness: Meet Andrea Bell, Inspire Brands Asia Partner and Anytime Fitness Master Franchisor and Learn What's Factors Are Driving Success For Women in Fitness

    Y’all, Ever had one of those days where juggling even a handful of fitness classes feels like a whirlwind?  Oh, trust me, I've been there, and I've got the coffee stains on my shirt to prove it! But imagine, just for a second, being the driving force behind 340 fitness studios. (Mind-blowing, right?) In EPISODE…

    Listen Now

  • From Investor to Acquisition: Meet Desiree Guillard-Young and Walk Alongside Her Path to a 4 Studio Acquisition and New Role As Director of People for FitLab

    Y’all, Ever been curled up on your favorite couch, sipping some tea (or, hey, maybe that cheeky glass of wine), and had a little “aha” moment about your clients?  Like, why does Sarah come rain or shine, while Mike seems to drift in and out like a summer breeze? Well, guess what? In our latest…

    Listen Now