The
Podcast

From Startup to Serious Acquisitions: Chatting Scale and Customer Insights with Row House Founder Debra Strougo

Yall,

“Fitness isn't just changing; it's evolving.” 

That's the mantra of Debra Strougo, the powerhouse behind Row House.

This week we’re rewinding back to Episode 546.

Where we dove into the future of fitness with Debra.

And trust me, it was an eye-opener. 

Her journey from marketing whiz to fitness icon? Absolutely inspiring.

Quick Highlights:

  • Debra’s Odyssey: From marketing to fitness empire – what a ride!
  • Clients Come First: It's all about understanding what they need.
  • Row House Origins: How a simple idea became a fitness sensation.
  • Branding Genius: Debra’s top tips for a brand that resonates deep.
  • Franchising? Yes, Please: Why this is her go-to strategy.

This episode is a goldmine for anyone wanting to thrive in boutique fitness. 

And it's just as relevant today as it was then.

And hey, don’t miss out! 

Join us at Dare To Thrive, Feb 28th & March 1st in LA. 
It’s your ticket to an incredible 2024 for your studio. Grab your spot here.

With grit and gratitude,

Lisé

LINKS:

https://studiogrow.co/

https://www.instagram.com/studiogrowco

https://www.linkedin.com/company/studio-growco/

Recommended Episodes

  • Emerging Trends & Innovations in Fitness

    For boutique fitness studio owners, sometimes you’re so deep in the weeds with sales, marketing and operations that you miss the big picture of what’s happening in the industry.  So step out for a moment to look at the landscape with Coaches Rachel Prairie and Conor McGarry in Episode 658: Emerging Trends & Innovations in…

    Listen Now

  • Everything You've Been Too Embarrassed to Ask Your Accountant

    I’m pretty sure that most (all?) of us didn’t open a boutique fitness studio to stare at spreadsheets and crunch numbers. Yet that’s part of owning a business. Learn what you really need to know with Coach Lindsey Hammond and guest CPA Kimberly Tara in Episode 657: Everything You've Been Too Embarrassed to Ask Your…

    Listen Now

  • Building Your Mission, Vision & Core Values

    Y’all, be honest. Do you really understand what a mission, vision and core values mean for your studio and why they matter? And why should you care? Consider these essentials for a moment with Coach Matt Hanton and Lisa Taylor, Studio Grow’s Bespoke program director, in Episode 656: Building Your Mission, Vision & Core Values.…

    Listen Now

  • The State of the Yoga Industry

    Sure seems like everyone today is desperately seeking some zen on the mat. The global yoga industry is expected to climb from $180B in 2024 to $215B in 2025. Coach and yoga studio owner Caroline Plambeck lays out the optimistic landscape of opportunities to capitalize on surging interest in Episode 655: The State of the…

    Listen Now