Y’all, people typically buy based on emotion over logic. I know I have! By understanding and tapping into how your prospects feel, you’ll ultimately win more sales.
In Episode 638, The Psychology of Sales, Coach Caroline Plambeck outlines the need-to-knows and practical applications to refine your sales process. You’ll dig into the consumer’s mind and motivation to uncover what really drives purchases.
- Be aware of biases: address confirmation bias, anchoring, reciprocity and scarcity
- Connect to core drivers: ask, listen and then speak to intrinsic or extrinsic motivation
- Push some buttons: leverage emotional triggers like FOMO, excitement and trust
- Practice the Golden Rule: be transparent and empathetic to build rapport and trust
- Make it manageable: encourage a small or short-term commitment as a first step
Plus, tackle objections, share social proof and craft a compelling call to action to maximize conversion. Tune into Episode 638 to master the mind.
Catch you there.
With grit and gratitude,
Lisé
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