Y’all may assume that because 77% of boutique fitness studio members are women, marketing to females is a no-brainer. They’re showing up anyway, right?
Wrong. To grow, you must keep tweaking your outreach to this demographic. Learn how with Coach Rachel Prairie in Episode 660: Attracting & Retaining Female Clients in Your Studio.
- Get close up: know your client avatar’s age, interests, hobbies and more
- Give them something to talk about: capitalize on word-of-mouth referrals
- Create touch points: cultivate community with events, programs and socials
- Make it easy: have great intro offers, flexible memberships and pricing options
- Educate & empower: share information about holistic wellbeing
Win women by carefully customizing your studio’s messaging, products and services. Review and refine your approach in Episode 660.
Catch you there.
With grit and gratitude,
Lisé
LINKS:
https://www.instagram.com/studiogrowco
