If you’re considering adding more studio locations, pop-ups can be your friend. They’re a low-cost, low-risk, high-ROI way to gain visibility, gauge interest and drive demand.
Discover all that’s possible as I chat with Heather Garrick, our Bespoke program CMO, in Episode 677: From Zero to Launch in 100 Days: Inside Tonal's Bold Studio Debut in NYC.
- Know your goals: specify exactly what you want to learn and measure
- Identify your audience: target your client avatars immediately
- Start marketing early: build rising anticipation with waitlists and pre-sale
- Make contingency plans: be ready to pivot when delays and challenges arise
- Own the experience: make an incredible impression with exceptional service
Y’all, the Tonal Training Lab was a phenomenal success in terms of awareness and lead gen, but we don’t recommend a 100-day timeline. Be inspired by this epic story in Episode 677.
Catch you there.
With grit and gratitude,
Lisé
LINKS:
https://www.instagram.com/studiogrowco
https://www.linkedin.com/company/studio-growco/
