From Zero to Launch in 100 Days: Inside Tonal’s Bold Studio Debut in NYC

If you’re considering adding more studio locations, pop-ups can be your friend. They’re a low-cost, low-risk, high-ROI way to gain visibility, gauge interest and drive demand.

Discover all that’s possible as I chat with Heather Garrick, our Bespoke program CMO, in Episode 677: From Zero to Launch in 100 Days: Inside Tonal's Bold Studio Debut in NYC.

Know your goals: specify exactly what you want to learn and measure
Identify your audience: target your client avatars immediately
Start marketing early: build rising anticipation with waitlists and pre-sale
Make contingency plans: be ready to pivot when delays and challenges arise
Own the experience: make an incredible impression with exceptional service

Y’all, the Tonal Training Lab was a phenomenal success in terms of awareness and lead gen, but we don’t recommend a 100-day timeline. Be inspired by this epic story in Episode 677.

Catch you there.

With grit and gratitude,
Lisé

LINKS:

https://studiogrow.co/

https://www.instagram.com/studiogrowco

https://www.linkedin.com/company/studio-growco/

https://open.spotify.com/show/04zR1tRiRhQUdIfvLbh60N

https://www.youtube.com/@studiogrowco/videos

Recommended Episodes

The Pilates Journal Expo with Lise Kuecker and Khetanya Henderson

As studios invest heavily in creating beautiful sanctuaries and upscale environments, what ultimately matters to flourish is clear purpose, real community and smart leadership. Get a candid look at how that plays out with Khetanya Henderson, founder of KKRU, in Episode 708: The Pilates Journal Expo with Lise Kuecker and Khetanya Henderson.* With creativity, energy
Listen Now
The Pilates Journal Expo with Lise Kuecker and Andrea Speir

Pilates studios may be proliferating globally, but many may not make it. Amidst fierce competition and growing homogenization, profitability is the exception, not the rule. Join me and Andrea Speir, founder of Speir Pilates, for a frank chat about building a thriving business in Episode 707: The Pilates Journal Expo with Lise Kuecker and Andrea
Listen Now
Beyond the Paycheck: How to Turn Hourly Staff into Engaged Team Members

Are you carrying the culture, energy and emotional weight of your studio by yourself? Many owners feel frustrated that hourly employees don’t seem truly committed to the business. Alina Cooper has you covered in Episode 706: Beyond the Paycheck: How to Turn Hourly Staff into Engaged Team Members, where she highlights five ways to get
Listen Now
What to Do in Your Business in February

For many studios, February is the busiest month of the year. What you do (or don’t do) then determines whether January’s surge becomes sustainable growth or fizzles out by spring. Lisa Taylor and I lay out the essentials to capitalize on natural momentum and set the stage for what’s to come in Episode 705: What
Listen Now

The
Podcast